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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#341

Post by notesinthefield »

sh-run wrote: post #16

As a trail runner it’s been weird to watch. Nike ACG has been putting out some seriously good, cutting edge equipment. Ultrafly is a great shoe, as is the Pegasus trail for road-to-trail they’ve also got some neat cooling tech that I don’t have personal experience with. Project Oregon left a bad taste in a lot of people’s mouth. It feels like right when they recovered their image with runners they are losing mass app…

The latest Vomero lineup, the Plus specifically was a MASSIVE hit in the road running community over the last year. Almost every member of my 100 person run club has a pair, some have 5+.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#342

Post by intrasight »

triceratops wrote: post #334
intrasight wrote: post #186

Earlier quoted context omitted.

My orthopedic doc and Google doc both said to get Hoka for the foot pain I am having. I was at a small restaurant last week. Was chatting with the two owners. All three of us were wearing Hoka Bondi. I am an ex-runner (hip issues). Wore Asics gel kayano for 30 years. Now I'm a Hoka man.

> and Google doc A doctor employed by Google? A document you maintain and the AI autocomplete recommended Hoka? Something else?

"Google doc" is my girlfriend's term for asking Google medical questions.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#343

Post by triceratops »

intrasight wrote: post #342
triceratops wrote: post #334

Earlier quoted context omitted.

> and Google doc A doctor employed by Google? A document you maintain and the AI autocomplete recommended Hoka? Something else?

"Google doc" is my girlfriend's term for asking Google medical questions.

Lol thank you for the explanation

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#344

Post by rawoke083600 »

nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

Interesting and not saying you wrong lol. I live in South Africa (cape town), a modernish city by modern standards, but ive never heard of Hoka nor On Brand.

In some ways that should be good news to them as clearly some untapped markets still

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#345

Post by ericmay »

omnimus wrote: post #338
ericmay wrote: post #265

Earlier quoted context omitted.

I’m not quite sure but Nike really blew up back in the day with a focus on basketball via the Nike Jordan/Air Force One. More recently I just don’t understand their product line up. If I click on Men’s in the US there are over 700 shoes. How do I even pick? Hello, earth to Nike. Nike is a Greek god. Maybe lean in to that a bit more? Who is buying turds like this? https://www.nike.com/t/ava-edge-mens-shoes-8EA9wWpq/IM…

That's why it's fashion... I wouldn't say these are comparatively turds at all. I mean some Hoka are OK (except the terrible blue logo) but I don't think you would find single ON shoe thats nicer than the Nikes you linked to.

Which is probably why sales are declining. I wouldn't be caught dead in a shoe that looks like that. What would I wear it with? Jeans? When Nike makes "fashionable" products there's nothing for Nike to sell to me. I guess they can sell it to an NBA player and their entourage. Most people though aren't buying clothes that look like that, just like they're not buying stuff from the runway models.

So you take your customer base from a lot of folks to a small number of folks. It's totally fine and cool to build more niche products (we need more niche products and cottage industries) but if Nike's goal is to stay in the S&P 100 this strategy won't work. Customer base is way too small (and outside of the influencers) and has too few dollars to spend.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#346

Post by castlecrasher2 »

wideopenspace wrote: post #94
freetime2 wrote: post #81

I had a good 15+ year run where I only ever wore Nikes. Then I wore my first wide toe-box shoes and haven’t bought Nike since. Looking back, Nike was never very good about offering different width options on most of their shoes. And I still don’t think they offer wide toe box shoes.

Can I ask what you switched to? I also spent 15 years running in Nikes, mostly Structure, Pegasus, Invincible 3. I tried to stop buying so many american products 2 years ago and went for a pair of On's which are now reaching the end of their life. I can't say I'm super happy with the On's like I was with my Nikes. Might just go back

I don't know any non-US brands but echoing that I've only bought Altras for the past five or so years because of the large toe-box size and reasonable looks.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#347

Post by voakbasda »

jawilson2 wrote: post #279
loeg wrote: post #93

Earlier quoted context omitted.

Hoka blew up in the running space, like, ten+ years ago. The first Cliftons were pretty novel for being extremely plush. Light-ish weight maxi shoes weren't really a thing before Hoka popularized them. Now every running shoe brand offers something in that space. More recently I think they've been adopted by the "active retiree" crowd? They're nice to walk in. (I owned some of the original Cliftons myself. Did not lov…

I just posted something similar. I think Hokas are in Facebook territory now. My 75 year old dad has been wearing them for 3 years. We just hiked in Alaska, and every single person retirement age or older was wearing Hokas. I wonder if this is a market signal to short Hoka; old people wearing them will be dead in <10 years, and no young person will be caught dead wearing them because it's an old person shoe. What is…

Good thing for Hoka that the world keeps producing fresh batches of old people. They’ll do fine.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#348

Post by kenjackson »

hyperlinerapp wrote: post #322
kenjackson wrote: post #253

Earlier quoted context omitted.

Honestly, I suspect most people will have no idea about these ads. I know I don’t.

Maybe if you were hiding under a rock. Even Jaguar was tremendously impacted by their woke ads.

Maybe I have been. And how was Jaguar impacted? I haven’t seen a Jaguar ad in a decade, and almost as long one of their cars.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#349

Post by jarym »

ericmay wrote: post #340
jarym wrote: post #262

Earlier quoted context omitted.

We keep reading different variations of the same story over and over - different companies and industries but make the same fatal mistakes. 1) Let the 'spreadsheet people' take over, every decision is now allegedly based on 'data' 2) Kill the innovation because they can’t put a $ value on it 3) Rake in a few years of fast profits and soak in glory 4) Company implodes, CEO rides into the sunset, board that should have…

Maybe that narrative and story is overly-simplistic, feel-good stuff for engineers who think they're smarter than they are and the explanations for why these companies fail can be rather nuanced and completely unrelated to whatever decision some database developer thinks they would make? Maybe you're seeing patterns because your brain which is set by default to recognize patterns is deceiving you? Nike specifically l…

https://andrewdremin.com/nike-dtc-strategy-failure-2026/ talks about how they changed their approach to product development to rehash old designs for a more fashion led approach.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#350

Post by lesuorac »

antonyh wrote: post #297
avazhi wrote: post #179

Earlier quoted context omitted.

Are you European? I ask because this seems like a very European thing to say. Countries are buying less from America for sure, especially of particular goods, but neither Mexico nor Canada nor anybody else are 'boycotting' American goods lol. I'm not in America either (so don't accuse of introverted jingoism), but I work in the international trade sector. If you're gonna use the term boycott, use it properly.

Indeed European. I'm surprised to hear that Canada is no longer though, I thought the protests and avoidance were very much still ongoing. I only have international news to go by, and I've no way to be certain but I do know that nobody I know deliberately buys American now and will actively search out alternatives for brands that are based in the US. I could live in an anecdotal bubble though, but it sure does look l…

Certainly no bias against US Oil [1].

If you take exports / inflation there is a trend downward starting in 2024 [2] but 2025 is Trumps 2nd term so it's kinda been increased exports since then. Maybe at a retail level there's less demand for US but not in aggregate.

[1]: https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=M...

[2]: You have to edit graph by hand to do `a/b` after adding inflation as `b`- https://fred.stlouisfed.org/series/EXP0015

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