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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#3

Sneakerbots killed it for everyone. Priced out the demand IMO too early. But also, people only have 2 feet.

> But also, people only have 2 feet.

There's more to athletic wear than shoes. Competition like Lululemon, Vuori, Athleta, etc. suggest to me that Nike didn't expand their business broadly enough.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#4

Sneakerbots killed it for everyone. Priced out the demand IMO too early. But also, people only have 2 feet.

> Sneakerbots killed it for everyone

Ultimately I think artificial scarcity/limited production for products offered online is a futile and erroneous venture. The bots exist because the product is valuable. The product is valuable because it's artificially limited.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#5

Sneakerbots killed it for everyone. Priced out the demand IMO too early. But also, people only have 2 feet.

> But also, people only have 2 feet. There's more to athletic wear than shoes. Competition like Lululemon, Vuori, Athleta, etc. suggest to me that Nike didn't expand their business broadly enough.

Why should they? Why can’t they just make shoes and be happy about it?

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#6
I thought Nike had a good thing going for a while, they were able to sell cheap lower end shoes but had some good brands that stayed a little higher status.

But where the hell have they been, as other athletic companies have taken off with better synthetic fabric, nike hasn't increased in quality. Their marketing is particularly weird, making some interesting choices.

All in all, it seems the company has been badly run the last ten years.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#7
post #5

Earlier quoted context omitted.

> But also, people only have 2 feet. There's more to athletic wear than shoes. Competition like Lululemon, Vuori, Athleta, etc. suggest to me that Nike didn't expand their business broadly enough.

Why should they? Why can’t they just make shoes and be happy about it?

Exactly why should basketballers also try and advertise shoes.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#8
Lots of bad marketing moves by Nike - wonder which middle management genius' idea it was to put that big ass poster right on the facade of a historic building, if anyone remembers.

And their manufacturing quality has gone down the drain. Their sneakers fall apart in months while German brand sneakers still manage to retain their quality.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#9
post #5

Earlier quoted context omitted.

> But also, people only have 2 feet. There's more to athletic wear than shoes. Competition like Lululemon, Vuori, Athleta, etc. suggest to me that Nike didn't expand their business broadly enough.

Why should they? Why can’t they just make shoes and be happy about it?

[deleted]

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#10
They are welcome to make stuff that nobody wants. Weird designs, made poorly and disintegrating in months.

But then the share price drops.

ie: the market capitalisation drops.

They then have to pay more money to borrow.

Fewer investors are interested in giving them money.

The business spirals into irrelevance like Ken Olsen's Digital Equipment Corporation.

Restructuring happens

Employees lose jobs.

Restructuring happens again and again and again.

Employees lose jobs, more jobs and still more jobs.

Unpaid suppliers go bankrupt.

Finally they shut down and become an irrelevance like Nike, 777 Partners, DEC, BioXcel Therapeutics, Lycos, First Brands Group, Yahoo.

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