Products in most organizations are an end to making profit.
The job value of an SWE is to maximize that profit. It doesn't matter if the product is better to use, faster, with more features users like - that's an early 20th century model of value production.
What matters is how much money the company can extract from its customers, and how little it can pay its employees. Use dark patterns, increase lock-in, and switch to a rental system with recurrent payments. Minimize employee benefits, require broad non-compete agreements, have long vesting periods and lay people off before its reached, or simply fire them and order the others to pick up the slack using AI.
If you want to write software meant to please the user, do that for fun in your spare time -- though remember that your employer still owns your IP, so it's not like you can create a market competitor.
Alas, the above was meant in sarcasm but is all too true.
The Luddites were not opposed to machines. They were opposed to bad labor practices, with machine-breaking as way of applying pressure on employers.