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IKEA made a mod for Skyrim [video]

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Re: IKEA made a mod for Skyrim [video]

#71

Post by post-it »

SXX wrote: post #54
post-it wrote: post #48

Earlier quoted context omitted.

I don't believe in intellectual property, but to the extent that we live in a world where IP exists, the original game as described is pretty clearly using IKEA's trade dress.

It's still bad when mega-corporations attack small guy. Its certainly worth to shame companies for doing this kind of stuff. And almost as comical as Nintendo buying rights to a porn movie to prevent their distribution: https://en.wikipedia.org/wiki/Super_Hornio_Brothers

Eh, I kinda get it. For a brief time, the Mario pipes were more associated with Flappy Bird than with Mario itself. That was fine, and the game died out quickly, but if the pipes became associated with Mario's cock, or if the IKEA layout became associated with a bloodbath pvp game, those associations could easily overtake the original meanings in popular culture, and the original brands would never be the same.

I think that would be a fair price to pay for freeing our society from the shackles of pretending you can own an idea, but I get where these executives are coming from.

Re: IKEA made a mod for Skyrim [video]

#72

Post by krior »

SXX wrote: post #60
david-gpu wrote: post #56

Earlier quoted context omitted.

Trademarks are lost when they are not defended. That is entirely separate from fair use in copyright law.

Just waiting for The Coca Cola company to sue Bethesda for having Nuka Cola.

Why? There are a lot of colas around the world.

Re: IKEA made a mod for Skyrim [video]

#73

Post by fendy3002 »

post-it wrote: post #71
SXX wrote: post #54

Earlier quoted context omitted.

It's still bad when mega-corporations attack small guy. Its certainly worth to shame companies for doing this kind of stuff. And almost as comical as Nintendo buying rights to a porn movie to prevent their distribution: https://en.wikipedia.org/wiki/Super_Hornio_Brothers

Eh, I kinda get it. For a brief time, the Mario pipes were more associated with Flappy Bird than with Mario itself. That was fine, and the game died out quickly, but if the pipes became associated with Mario's cock, or if the IKEA layout became associated with a bloodbath pvp game, those associations could easily overtake the original meanings in popular culture, and the original brands would never be the same. I thi…

people underestimated the effect of jokes / stigma of media to a brand. There is non-zero chance that adults will associate the game with ikea brand and harm the brand image.

Re: IKEA made a mod for Skyrim [video]

#74

Post by infecto »

taneq wrote: post #63
gmueckl wrote: post #51

Earlier quoted context omitted.

This is a tough one. The main culprit here is that trademwark law forces the trademark owner into an active defense posture to avoid losing the trademwark. This is very different from patents or copyright. So, in a way, IKEA was forced to write that nasty letter to the developer. Still, it's obvious fromo the published game footage that the developer was trying to walk a line between referencing IKEA and calling them…

They could have bought the game rights, hired the devs, or otherwise come to some licensing agreement. It’d have been a boatload of free publicity for very little outlay. I guess they may not have wanted customers to associate their store with scary things, though.

They don’t want that association and it’s definitely not a boatload of PR. This Skyrim mod works because it’s hilarious sounding.

Re: IKEA made a mod for Skyrim [video]

#75

Post by ulnarkressty »

gonzalohm wrote: post #35
ulnarkressty wrote: post #24

Just a reminder that they are a corporation and to not fall for their PR. They are actively destroying the environment while paying as little tax as possible. The cheapness of their furniture does have externalities one needs to consider.

At this point their products have so little material that it may be better for the environment to buy an IKEA one vs decent furniture (from the standpoint of caring for the environment)

They can make lightweight furniture while not rasing virgin forests to the ground.

Re: IKEA made a mod for Skyrim [video]

#76

Post by scrollaway »

my-next-account wrote: post #70
tanepiper wrote: post #68

Earlier quoted context omitted.

It literally says on the mod page "Voiced by Matt Berry"

Yeah, but I'm pretty sure the voice over in the video is Swedish world strongest man winner Magnus Samuelsson.

There are two VOs by Matt berry during the video. There’s more than one voice.

Re: IKEA made a mod for Skyrim [video]

#77

Post by ulnarkressty »

post-it wrote: post #49
2muchcoffeeman wrote: post #42

Earlier quoted context omitted.

At some point people need to take some responsibilities too. I have a bunch of ikea furniture. I have never thrown much away. Maybe 1 piece. I manage to disassemble and reassemble the rest when I need to. Sometimes I need to take a closer look at make sure I can disassemble and reassemble it. People view cheap as disposable. That’s not entirely corporations fault.

Yeah, the total mass of all my Ikea furniture is probably equivalent to one hardwood table, so it can't be that bad for the environment.

I really don't understand this point, similar to the other poster below - making lightweight furniture and not clear cutting virgin forests are not mutually exclusive.

Re: IKEA made a mod for Skyrim [video]

#78

Post by post-it »

ulnarkressty wrote: post #77
post-it wrote: post #49

Earlier quoted context omitted.

Yeah, the total mass of all my Ikea furniture is probably equivalent to one hardwood table, so it can't be that bad for the environment.

I really don't understand this point, similar to the other poster below - making lightweight furniture and not clear cutting virgin forests are not mutually exclusive.

I think there's a big difference between products that are inherently harmful to the environment and products that are only harmful because the producer chooses to behave harmfully. European regulators should just stop Ikea from clear cutting virgin forests.

Re: IKEA made a mod for Skyrim [video]

#79

Post by [deleted] »

fendy3002 wrote: post #73
post-it wrote: post #71

Earlier quoted context omitted.

Eh, I kinda get it. For a brief time, the Mario pipes were more associated with Flappy Bird than with Mario itself. That was fine, and the game died out quickly, but if the pipes became associated with Mario's cock, or if the IKEA layout became associated with a bloodbath pvp game, those associations could easily overtake the original meanings in popular culture, and the original brands would never be the same. I thi…

people underestimated the effect of jokes / stigma of media to a brand. There is non-zero chance that adults will associate the game with ikea brand and harm the brand image.

[deleted]
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