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I spent $220 on Google app ads and 60% of the installs were robots

dayzlegame.com

281–290 of 434 posts

Re: I spent $220 on Google app ads and 60% of the installs were robots

#281

Your post led me to install your app and play through 10 puzzles. The post doesn’t even show the app! What’s the name for this sort of marketing? I really like the interface you’ve built for completing the puzzles. Very clean - it’s very nice to not be bombarded at every screen.

Thanks very much - really means a lot that you enjoyed it, we put a lot of effort into making it.

Drop a link. Don't want to search

Re: I spent $220 on Google app ads and 60% of the installs were robots

#282
post #277

I've been in go to market for the better part of 20 years now (anyone remember the DigitalOcean youtube ads of the 2012-2014 era?), paid online advertising has basically gone to shit, it started about 6 years ago, but over the past 3-4 years outside of linkedin it's effectively pointless, over 55% of Americans run ad blockers now and around 40% globally - on top of that, what you do get it mostly just... bots. In Jan…

I always like to link an AdContrarian post https://adcontrarian.blogspot.com/2021/01/the-inescapable-lo...

Good read. If you put mixpanel+hotjar or something like that in and actually drill down into what the networks are sending you the discrepancies are often stark. A couple years back I was working on a campaign for someone and over a month X reported it had sent ~$30k in traffic, but on our side the analysis platforms showed we'd only gotten around $2k of inbound (never mind the quality), we reported it to x and a few weeks later they came back and said there was a "bug" in the ads platform and refunded us the $30k but at the time I thought...if someone unsophisticated was running ads, they'd be out whatever they spent, to a degree their own fault for not being on top of it as ads platforms are somewhat notorious for this kinda thing but never the less, not ideal. I'm pretty sure the only useful places to advertise online these days are LinkedIn and Instagram.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#283
post #277

I've been in go to market for the better part of 20 years now (anyone remember the DigitalOcean youtube ads of the 2012-2014 era?), paid online advertising has basically gone to shit, it started about 6 years ago, but over the past 3-4 years outside of linkedin it's effectively pointless, over 55% of Americans run ad blockers now and around 40% globally - on top of that, what you do get it mostly just... bots. In Jan…

I always like to link an AdContrarian post https://adcontrarian.blogspot.com/2021/01/the-inescapable-lo...

Does it matter from marketers perspective? I can measure incremental revenue/profit and decide based on that if the channel is worth it. I don't care if the rest of the money goes to the channel or is stolen.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#285

Earlier quoted context omitted.

Same thing happened to us. We were large enough to have an admob rep who reached out to the IVT team for help. After our first appeal was rejected, our rep negotiated a second appeal attempt but he said “This time make sure you take full responsibility for the IVT getting through. Funny part to me was Google was the only network bidding on these bots while others must have detected something and stayed out. We submit…

I keep hearing this same story over and over. It's starting to sound like that's just Google's business model.

In fairness to Google, it’s not like they didn’t warn us. The service is called “Ad Mob”, after all.

“Nice app you got there. It would be a shame if your account got banned.”

Re: I spent $220 on Google app ads and 60% of the installs were robots

#286

Google ads are a con. Meta ads are a con. If someone tells you you’re just not doing it right yet, they’re probably trying to sell you something.

Company I work for sees significant real, profitable traffic from them. I’m sure we’re losing some proportion to fraud, and we have a very experienced guy full-time on ad management, but money in vs money out is working very nicely for us.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#287

Earlier quoted context omitted.

Wait, so I can have free movies and subvert the adtech business model at the same time? What's the catch?

Anyone can buy traffic on the proxy, not just click fraud, but cc fraud et al as well. Caveat emptor, it’s really not worth it compared to setting up a 3 USD per month Hetzner proxy box yourself, if you’re looking to pirate movies. For some more context: We run a business based on data scraping and metered residential proxies have never been cheaper. Countries that used to be 10 USD/GB just ten years ago are down to…

> Caveat emptor, it’s really not worth it compared to setting up a 3 USD per month Hetzner proxy box yourself, if you’re looking to pirate movies.

How does that work? Wouldn’t Hetzner know who you are (because you pay them), meaning that if you’re caught pirating on it they could just know it was you and hand you over?

And don’t think Herzner wouldn’t hand you over. My only experience with them was during a job, when an external company complained about something on a single section of a massive website (everything was legitimate, we weren’t doing anything remotely shady) and Hetzner straight up took the whole website down and demanded a change. Shoot first, ask later. I wasn’t directly involved with managing the website, but the whole thing soured me on Hetzner.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#288

Google ads are a con. Meta ads are a con. If someone tells you you’re just not doing it right yet, they’re probably trying to sell you something.

This is plain untrue and misinformed, there's an entire category of companies where the whole business model is to pump money into ads to push their own apps and games. They carefully make sure that cost to acquire one paying user is lower than the amount of money the paying user brings. They usually achieve this by aggressive conversion tactics in the app and overly optimized ads with hundreds of variants. There's a whole industry built around this.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#289
post #283

Earlier quoted context omitted.

I always like to link an AdContrarian post https://adcontrarian.blogspot.com/2021/01/the-inescapable-lo...

Does it matter from marketers perspective? I can measure incremental revenue/profit and decide based on that if the channel is worth it. I don't care if the rest of the money goes to the channel or is stolen.

[dead]

Re: I spent $220 on Google app ads and 60% of the installs were robots

#290
post #173

Earlier quoted context omitted.

Seems about right, in the sense that these advertising companies are just fine dealing with scammers / taking their money … but there are corners of the same company that also have reasons to not allow that behavior and it becomes a circle where Google users and etc are banned for Google encouraged activity. Last week on YouTube I was logged out of YouTube and on my work computer got an ad that appeared to offer acce…

I was getting an advert that was obviously some scam software on YouTube mobile. The image looked like a system alert that storage was low. It was an obvious attempt to trick users. https://bsky.app/profile/atomic14.bsky.social/post/3mnc7ws2h... Perfectly fine according to google.

Funny, I too reported it a long time ago, with the predictable response that it’s not breaking any of Google’s rules.

It also tells me how primitive Google Ads are, when they keep showing me an ad I reported.

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