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I spent $220 on Google app ads and 60% of the installs were robots

dayzlegame.com

101–110 of 434 posts

Re: I spent $220 on Google app ads and 60% of the installs were robots

#101

Earlier quoted context omitted.

People who own the click farms who get paid to run the ads when they are clicked on. This type of fraud is almost as old as web ads themselves.

Ok but normally , the ads are on site, site owner pays click farms to click the ads, he earns on the difference between ad revenue and click cost. How does that work for an app that's just some game ?

the same way, app is the advertised products

Re: I spent $220 on Google app ads and 60% of the installs were robots

#102
post #45

Earlier quoted context omitted.

Taking a blind guess here because I have never worked at Google, but I would assume there is one organization that has the data, and another organization that can block IPs from clicking on the ads and consuming the spend. There is a byzantine process preventing that second org from getting the data along with a lack of motivation because it would decrease ad-spend, which is one of their key metrics. Org2 which deals…

Google's AdSpam/fraud/bot-prevention team was, when I worked there, world class and fairly well funded, took their job seriously, and had access to all the data. It's an existential threat to the ad business, because if Google gets a reputation for being full of bots/spam, then the advertisers will bid lower per click/conversion to compensate, which means that legitimate website publishers will get paid less and go t…

Fair, I retract my cynical conjecture

Re: I spent $220 on Google app ads and 60% of the installs were robots

#103
post #45

Earlier quoted context omitted.

Taking a blind guess here because I have never worked at Google, but I would assume there is one organization that has the data, and another organization that can block IPs from clicking on the ads and consuming the spend. There is a byzantine process preventing that second org from getting the data along with a lack of motivation because it would decrease ad-spend, which is one of their key metrics. Org2 which deals…

Alphabet has claimed to be fighting ad fraud for many many years. That is not how an organization fighting ad fraud would structure itself. Alphabet does not have an abundance of technical incompetence. But it does have the strongest of incentives to ensure ad budgets get spent quickly and no meaningful disincentives. I mean what’s the OP going to do, go to Google’s competition?

Google is also competent enough to know that taking spam & fraud seriously is incentive-aligned in the medium term. See https://en.wikipedia.org/wiki/The_Market_for_Lemons.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#104
post #88

Earlier quoted context omitted.

>also why hyperscalers are paying folks to host gpu clusters in their homes Source? There's definitely shady people paying people to host proxies, but hyperscalers doing it would be surprising.

My understanding of it so far is that it is at most, 50 or 100 houses as a test... It's a startup that wants to make it wide scale but hasn't got there yet. https://www.google.com/search?client=firefox-b-d&q=span+resi...

Calling them a "hyperscaler" is a stretch. By all accounts it's some renewables startup that's trying to pivot into AI because obviously AI = $$$, and calling themselves a "hyperscaler" in the process. Calling them a "hyperscaler" makes as much sense as some guy who runs a homelab in his basement as a "datacenter".

https://www.span.io/blog/span-announces-xfra-a-distributed-d...

Re: I spent $220 on Google app ads and 60% of the installs were robots

#105

What is the incentive for the bot owners? Why do the bots download and install the apps? It has some (very small) cost to them, and I don't understand the value for them.

I once did this by accident and without a bot farm. It was very lucrative.

What I did was create a game with an action button. Then I served ads right next to the action button. I didn’t realize people would miss click on the ads at a high rate, but they did. They fat fingered it, clicked the ad, I got paid.

I looked into it after a couple weeks because my click rate was crazy high.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#106

Google ads are a con. Meta ads are a con. If someone tells you you’re just not doing it right yet, they’re probably trying to sell you something.

Add Reddit Ads to that, all the alleged clicks not one comment or conversion.

I get my app is probably bad but you'd expect at least one comment out of 100 "clicks" to say something.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#109
post #63

Google ads are a con. Meta ads are a con. If someone tells you you’re just not doing it right yet, they’re probably trying to sell you something.

idk, i’ve spent six figures on meta ads in the last few months and gotten tons of real users for my app. how is that a con?

Ah yes, the "you're not spending enough" excuse, Reddit loves to use that one me.

Re: I spent $220 on Google app ads and 60% of the installs were robots

#110
post #61

Earlier quoted context omitted.

This was also my experience wasting $1500 on Google ads

The main problem with Google Ads is that Google tries to squeeze money out of you in all possible ways. I think the only sane way tu run a Google Ads campaign is to: - only enable Google Search ads (i.e. disable all third-party publishers -- this may be a bit extreme but it's good if you're advertisting a niche product that people are actually searching for) - only use "exact match" keywords ("broad match" is so broa…

> only enable Google Search ads

Except then they just don't run your ads unless you're willing to pay silly amounts like $3 per click for bot traffic.

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