Old guard always wants to protect a dying business because the people in charge have to wipe out their existing knowledge and experience of their business to go into a new business. When he/she goes into the new business, he/she would have no advantages vs a competitor that already exists in the field (i.e. a print executive going into tech). Most companies (due to the promotion structure) cannot make this jump some…
Why not in paper form? There's something lost from paper to e-ink, and everybody who uses a Kindle will realize that. If e-books become big and cheap, that means book sales are going to benefit, to some degree.
I don't think content creators are dead by any means, but I do think there have to be devices and mediums that enable more than the create and publish model.
When Amazon designed Kindle, they tried to make sure the user experience was as close to a book as possible. When I go on a plane, I would prefer not lugging around 4 books in my suitcase vs just using a Kindle. There is something about the print medium that's very pleasing, but I think e-ink and e-books will co-exist like theater and t.v. Although many can say that the T.V. will cannabilze all theater going activity, there is something unique about the experience that the solo activity cannot capture.