Software development untethered from the practical realities of the customer / user is what drives people insane. When developers are required to interact with the customer on a regular basis , the freewheeling effects described in this article are damped massively. The potential for insanity goes off the charts when the development team is siloed away in solitary confinement and the only interactions with the client…
Software that is not about the user and more about the developers or the providers struggles with alignment and optimizing for the outcomes of the user instead of their own.