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Amazon pilots ad services in ChatGPT

marketingdive.com

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Re: Amazon pilots ad services in ChatGPT

#41

Post by officeplant »

paimapi wrote: post #35
ppalata wrote: post #16

This is not meant to be tongue in cheek comment but has anybody figured out how the companies manage the "everyone is going to be replaced in a year" rhetoric while also working hard on ads that are clearly designed for humans to consume?

the MBA logic based on a very biased and small sample size from a very select timeframe in the 1980s is that advertising during a recession leads to higher payouts when the economy recovers: https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wha... there's also a lot of language about preying on people's insecurities by selling them an artificial sense of agency which is a fun reminder of how manipulative marke…

Bill Hicks really did say it best when it came to marketing:

"By the way if anyone here is in advertising or marketing… kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can."

Re: Amazon pilots ad services in ChatGPT

#43

Post by officeplant »

jerf wrote: post #3

When ads are inevitably folded into the prompts to the AI, I imagine it'll be fun for a bit to prompt the AI to react with disgust to the idea of having to serve some ad. Until they fix that hole. I hate that the progression is so predictable. Yeah, clearly labelled ads today. Less clearly labelled tomorrow. Then they'll be indistinguishable from the text of the AI but still separate. Then they'll start folding it in…

>while the AIs are still developing too quickly for enshittification

LLM's were born enshittified, there was no enjoyable era. It was made by the enshittification machine for the enshittification machine.

Re: Amazon pilots ad services in ChatGPT

#44

Post by ToucanLoucan »

lenerdenator wrote: post #32
ppalata wrote: post #16

This is not meant to be tongue in cheek comment but has anybody figured out how the companies manage the "everyone is going to be replaced in a year" rhetoric while also working hard on ads that are clearly designed for humans to consume?

It is the job of management to figure out how to make gains over the next 90 days, not make gains sustainable. The money available for consumers to spend in wake of their unemployment is the problem for whenever that issue occurs. If there isn't a good way, you break the company up, sell it for scrap, give the resulting money to the shareholders, and they do whatever with it. It's the Jack Welch model.

> It is the job of management to figure out how to make gains over the next 90 days, not make gains sustainable.

This is the cancer that has killed so many otherwise good businesses here.

Re: Amazon pilots ad services in ChatGPT

#45

Post by smallmancontrov »

ppalata wrote: post #28
jerf wrote: post #3

When ads are inevitably folded into the prompts to the AI, I imagine it'll be fun for a bit to prompt the AI to react with disgust to the idea of having to serve some ad. Until they fix that hole. I hate that the progression is so predictable. Yeah, clearly labelled ads today. Less clearly labelled tomorrow. Then they'll be indistinguishable from the text of the AI but still separate. Then they'll start folding it in…

> Then they'll be indistinguishable from the text of the AI but still separate. Then they'll start folding it in to the AI prompts. Then they'll start folding it in at the training phase so the weights themselves drive you towards Thinking Ford First, this step being inevitable because it almost certainly will be by far the most effective of all of these techniques. Opus 7.2 Brought To You By Mountain Dew. Just a coi…

Load up on verification cans because the companies who got away with flaunting EU advertising/tracking laws will get away with obnoxious ad-driven AI too.

(The cookie consent banners that you see everywhere were anticipated and forbidden in the laws themselves, companies just gambled that the EU wouldn't be able to enforce the law, and they were correct. I expect something similar to happen with for-profit AI steering.)

Re: Amazon pilots ad services in ChatGPT

#46

Post by embedding-shape »

officeplant wrote: post #41
paimapi wrote: post #35

Earlier quoted context omitted.

the MBA logic based on a very biased and small sample size from a very select timeframe in the 1980s is that advertising during a recession leads to higher payouts when the economy recovers: https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wha... there's also a lot of language about preying on people's insecurities by selling them an artificial sense of agency which is a fun reminder of how manipulative marke…

Bill Hicks really did say it best when it came to marketing: "By the way if anyone here is in advertising or marketing… kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can."

The rest of that show is great too, if I remember correctly he goes on ranting about it more and it includes him calling marketers "Satan's little helpers" and blaming them for filling the world with garbage. Basically the wet dream of the people pushing AI hard right now, so sounds like a match made in heaven.

Re: Amazon pilots ad services in ChatGPT

#47

Post by hnlmorg »

officeplant wrote: post #41
paimapi wrote: post #35

Earlier quoted context omitted.

the MBA logic based on a very biased and small sample size from a very select timeframe in the 1980s is that advertising during a recession leads to higher payouts when the economy recovers: https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wha... there's also a lot of language about preying on people's insecurities by selling them an artificial sense of agency which is a fun reminder of how manipulative marke…

Bill Hicks really did say it best when it came to marketing: "By the way if anyone here is in advertising or marketing… kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can."

I was recently rewatching one of Hicks routines for the first time in possibly 20 years and his content is just as relevant now, if not more so, than it was 30+ years ago when he wrote and performed it.

Re: Amazon pilots ad services in ChatGPT

#48

Post by crisnoble »

jerf wrote: post #3

When ads are inevitably folded into the prompts to the AI, I imagine it'll be fun for a bit to prompt the AI to react with disgust to the idea of having to serve some ad. Until they fix that hole. I hate that the progression is so predictable. Yeah, clearly labelled ads today. Less clearly labelled tomorrow. Then they'll be indistinguishable from the text of the AI but still separate. Then they'll start folding it in…

Marketing companies are already selling their ability to influence the training phase. I've seen entirely fake companies with fake products getting recommended for real queries, and the companies behind them selling this as proof to real companies. How would the models know the difference between a completely astroturfed e-commerce site and a real one? What data are they going to use when you ask for the "best natural deodorant" other than their corpus of scraped sites, more of which are fake everyday?

Re: Amazon pilots ad services in ChatGPT

#49

Post by iso1631 »

cmiles8 wrote: post #30

Nobody wants this. Seriously what problem are we solving for here apart from Amazon trying to justify burning a giant pile of cash for OpenAI?

Nobody wants the kind of advertising we get. If they did it would be optional.

There used to be optional ads. I used to pay money for adverts -- computer shopper and micromart in the 90s for example. There aren't now.

Re: Amazon pilots ad services in ChatGPT

#50

Post by faangguyindia »

fckgw wrote: post #42
faangguyindia wrote: post #19

ChatGPT sends a lot of traffic to our app! In fact, most of our users come from ChatGPT. My guess is that it’s because users talk to ChatGPT about our app, so it recommends it to more people?

Is your app AI-adjacent?

No it's fitness app, it's called macrocodex and we've something like 17,000+ users and it's a free app, no subscription or ads.

I think chatgpt recommends it because it produces guaranteed results within 2-4 weeks and I think this primary reason why users perhaps boost the app via chatgpt!?

I've not done any marketing other than mentioning it a few times on hackernews.

Edit: it seems many people here do not understand the innovation of macrocodex, so they just assume it's a calorie tracker or workout app. When it's neither.

It uses state space neural network to produce total average calories a person burns in a day without any sensor and it does it more accurately than apple watch, garmin, etc...

Half of the guys here won't be able to create something like this even with claude or codex, try it

Our neural network beats GLP1 like Trizepetide and Retarutide in results

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