Forget Amazon, ultimately this is going to dramatically alter consumer choice on a manufacturer level and OEMs won't be able to optimise their way around it. Users might not even notice - Will they prompt around it e.g., "Didn't Dyson used to make a hair dryer that was well reviewed?" if it isn't even recommended to them?
Amazon pilots ad services in ChatGPT
21–30 of 88 posts
Re: Amazon pilots ad services in ChatGPT
#22Re: Amazon pilots ad services in ChatGPT
#23This is not meant to be tongue in cheek comment but has anybody figured out how the companies manage the "everyone is going to be replaced in a year" rhetoric while also working hard on ads that are clearly designed for humans to consume?
Re: Amazon pilots ad services in ChatGPT
#24Earlier quoted context omitted.
Absolutely they will. It might be "innocent" at first - "oh we don't want ChatGPT to recommend scam products so we will train it to prefer "trusted" brands" and then inclusion in "trusted brands" will go up for sale with the final stage being outright paid-for recommendation bias for specific products. The only question is how sales will work if there's some spin up time to do the post training. You can't do a real t…
this is FUD and I can have a bet with you that this won't happen in 3 years (or ever) [1]. post-training on specific brands is hard and affects overall accuracy, doesn't offer explainability, long cadence, no run time auction.. most importantly: there's enough competition that people would just use other models that don't do this. the kind of people who peddle this FUD are have not much theory of how markets work. Co…
Re: Amazon pilots ad services in ChatGPT
#25This is not meant to be tongue in cheek comment but has anybody figured out how the companies manage the "everyone is going to be replaced in a year" rhetoric while also working hard on ads that are clearly designed for humans to consume?
Re: Amazon pilots ad services in ChatGPT
#26Re: Amazon pilots ad services in ChatGPT
#27Earlier quoted context omitted.
this is FUD and I can have a bet with you that this won't happen in 3 years (or ever) [1]. post-training on specific brands is hard and affects overall accuracy, doesn't offer explainability, long cadence, no run time auction.. most importantly: there's enough competition that people would just use other models that don't do this. the kind of people who peddle this FUD are have not much theory of how markets work. Co…
3 years is probably too soon, but I would take the bet on "ever" any day of the week. > most importantly: there's enough competition that people would just use other models that don't do this. Show me a Smart TV without ads and some form of tracking. Some product categories are already completely enshittified despite plenty of competitors. People care about up front cost more than any other metric. So no, people will…
Re: Amazon pilots ad services in ChatGPT
#28When ads are inevitably folded into the prompts to the AI, I imagine it'll be fun for a bit to prompt the AI to react with disgust to the idea of having to serve some ad. Until they fix that hole. I hate that the progression is so predictable. Yeah, clearly labelled ads today. Less clearly labelled tomorrow. Then they'll be indistinguishable from the text of the AI but still separate. Then they'll start folding it in…
I know close to nothing about the US regulation in this space but at least in Europe, when you pay for advertisement, it has to be always clearly communicated to the user. Are you assuming that they will just ignore the law in such a blatant way?
Re: Amazon pilots ad services in ChatGPT
#29Forget Amazon, ultimately this is going to dramatically alter consumer choice on a manufacturer level and OEMs won't be able to optimise their way around it. Users might not even notice - Will they prompt around it e.g., "Didn't Dyson used to make a hair dryer that was well reviewed?" if it isn't even recommended to them?
I regret to inform you that the equivalent has been around for some time already. They're calling it "GEO," for Generative Engine Optimization.
Re: Amazon pilots ad services in ChatGPT
#30Seriously what problem are we solving for here apart from Amazon trying to justify burning a giant pile of cash for OpenAI?