Earlier quoted context omitted.
Changing office address? New qualifications? Better copy?
so. if website does not lead to customers - why do any of that? actually why have website? Once you say yes to website you imply having one is somehow valuable, so in that case why not spend 20 dollars.
Scope of work and urgency were so minimal that it was simply not worth the hassle to actually subscribe and then have to unsubscribe later.
If there was no free option we could have done it on my Claude sub or she would have just paid.