Interesting decision to build the whole aircraft instead of the propulsion system only. I wonder what the decision process was between retrofit of existing turboprop frame vs. build from the ground up? I would expect the level of effort and certification to be much higher building from scratch even though you get complete control.
Judging by the seats, perhaps making it as light as possible. Existing airframes are relatively light but let's be honest, they aren't trying to save 500g here and there when they have massive jet engines to get everything airborne.
Every kg saved is a kg more of freight that can be transported (or a little less fuel used to keep the plane in the air); save 500g for each seat of a 200-seat plane, and you can put one more paying passenger in the cabin.