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Google avoids a breakup of its ad tech business

nytimes.com

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Re: Google avoids a breakup of its ad tech business

#101

Post by ralfd »

bigyabai wrote: post #28
strictnein wrote: post #9

Earlier quoted context omitted.

The judge was appointed by Clinton, so they've been in their role for decades now. It seems unlikely that someone who has served that long in her position would rule based on making the child in the White House happy.

To the contrary, the entire DOJ understands that FAANG and the three-letter-agencies are one revolving door. Any judge that attempts to defang Google's data collection may well run afoul of the American surveillance system, which this administration will fight tooth and nail to defend. Not very different from how federal protectionism keeps Apple's App Store centralized despite trillions of dollars in ostensible mark…

> Apple's App Store centralized despite trillions of dollars in ostensible market damage

Please. The Androidfication of iOS with malware/scamware would cost quadrillions in market damage.

Re: Google avoids a breakup of its ad tech business

#102

Post by gambiting »

ralfd wrote: post #101
bigyabai wrote: post #28

Earlier quoted context omitted.

To the contrary, the entire DOJ understands that FAANG and the three-letter-agencies are one revolving door. Any judge that attempts to defang Google's data collection may well run afoul of the American surveillance system, which this administration will fight tooth and nail to defend. Not very different from how federal protectionism keeps Apple's App Store centralized despite trillions of dollars in ostensible mark…

> Apple's App Store centralized despite trillions of dollars in ostensible market damage Please. The Androidfication of iOS with malware/scamware would cost quadrillions in market damage.

Citation needed. The idea that somehow my mum can't even find the space bar on her keyboard and yet is competent enough to go through several warning screens to install a custom .apk is just laughable.

Re: Google avoids a breakup of its ad tech business

#104

Post by cmrdporcupine »

xp84 wrote: post #99
cmrdporcupine wrote: post #96

Earlier quoted context omitted.

This isn't for the whole of Google's ad business. Just its ad exchange and I think parts of DFP; basically just mechanisms for auctioning off excess display ad inventory.

Thanks. I was trying to figure out exactly what's in scope here. I'd love to get a broad breakdown or a big pie chart that goes to this level of granularity so I can see where this sits within its other 'non-Google-property' ad businesses.

Ads market is terrifyingly complicated. Or was when I worked in it fifteen years ago. I stopped following it out of disgust

Re: Google avoids a breakup of its ad tech business

#105

Post by Drunk_Engineer »

xp84 wrote: post #87

> Google’s ad tech business brought in $30 billion last year, or about 8 percent of the revenue for its parent company, Alphabet. Its ad tech revenue has declined for 16 straight quarters, and analysts estimate it accounts for less than 1 percent of the company’s profit... “This is a business no one cares about" Can someone closer to GOOG explain this? The phrase "ad tech" seems to have a very specific meaning here.…

If it is a business no one cares about, then why has Google been fighting this?

Re: Google avoids a breakup of its ad tech business

#106

Post by ElProlactin »

strictnein wrote: post #9
jordanb wrote: post #2

That "Lake America" is doing a hell of a lot of work for Google

The judge was appointed by Clinton, so they've been in their role for decades now. It seems unlikely that someone who has served that long in her position would rule based on making the child in the White House happy.

> It seems unlikely that someone who has served that long in her position would rule based on making the child in the White House happy.

The US is a corporatocracy. It's apparently a lot easier for Americans to convince themselves that the current administration is corrupt and end there than it is to acknowledge that the entire system has been corrupted and it won't change once the administration changes.

Re: Google avoids a breakup of its ad tech business

#107

Post by webdood90 »

mpalczewski wrote: post #90
webdood90 wrote: post #73

Earlier quoted context omitted.

[flagged]

A legitimately rule based legal system is far more beneficial than one that takes sides based on the taste of the day. beneficial for everyone involved. If you want to write "Stan for billionaires", without any sort of reasoning, well, that says more about you.

The system should serve the people, not a small minority of concentrated players. If you can't see how the system is manipulated in their favor, you are part of the problem.

Re: Google avoids a breakup of its ad tech business

#108

Post by schubidubiduba »

tdb7893 wrote: post #85
hn_throwaway_99 wrote: post #75

Earlier quoted context omitted.

To all the people pissed about the "Lake America" stuff: why in the actual fuck do you want Google of all organizations to be arbiter of geographical info, instead of federal institutions that are (at least nominally) operated under democratic principles? Don't you understand the horror of what you're suggesting: "I want Google to impose it's own personal value judgments over the government's." Yes, I think it's incr…

Democracy works best as a diffuse institution and is more than just voting. People are supposed to have rights and power themselves and I want them to try to make things better (whether I agree with them or not) and "corporations" are just groups of people. Needing to just go with the government, especially on something so clearly within their rights, is counter to the ideals of the system. I can understand Google so…

Corporations being only "groups of people" is kind of wishful thinking. They are one cog in a large machinery that is steered by a few very rich people.

Corporations should not be absolved of criticism. But at the same time it makes little sense to put a hamster in hamster wheel and then blame him for running.

Re: Google avoids a breakup of its ad tech business

#110

Post by spl757 »

I have no proof, but this just figures. It's entirely plausible that google gave some heavy-duty major dark money campaign donations and have used the return on their investment to avoid being broken up. Maybe I'm just cynical and the corporations and ultra-wealthy wouldn't really do anything like that all the time. They are ultra-greedy, though.
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