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Apple caught off guard by AI demand for Mac Mini and Mac Studio

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541–550 of 636 posts

Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio

#542

Earlier quoted context omitted.

What are you using for this? We tried this a few years back, could simply not find a good diarization engine.

Parakeet for transcription and senior for diarization. Check out the fluid-ml library which packages this up for ANE very nicely.

senior is meant to be seiko.

Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio

#543

I'm convinced that this is just guerilla marketing from Apple. When this started spreading a day or two ago, it was all from no-name spam media sites that are paid to publish articles. They all claimed "a source" is where they got the intel, without specifying the source. It was spreading like wildfire on socials. The same thing happened with Mac Mini's and OpenClaw. Nobody cared about or was using Mac Mini's for Ope…

  I'm convinced that this is just guerilla marketing from Apple. 
I'm not. I have an M4 Mac Mini running 24/7 so I can use it as my Claude Code machine when I'm on the go.

Why would they do a guerilla marketing campaign now if their Macs are generally sold out despite nearly doubling the Mac Mini price in the last few months?

Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio

#545
post #430

Earlier quoted context omitted.

People really have a twisted idea about how corporate America works. Apple does not have a psyops division cooking up ever more elaborate ways to seed demand for low-end, low-margin Macs via bot armies. They honestly don’t need to, because they’re making an avalanche of cash from the iPhone. People really were talking about and buying Minis due to OpenClaw, because they wanted something that was on all the time and h…

> They honestly don’t need to, because they’re making an avalanche of cash from the iPhone. That… isn't how capitalism works…

Tim apple already has a few million dollars, why would he want need any more?

Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio

#546
post #422

Earlier quoted context omitted.

You're suggesting there is no chance that Apple is engaging in guerilla marketing, which you discredit by referring to as a "psyop" when it is in fact a well-documented and pretty mundane practice, because they sell a lot of iPhones? I mean, it's pretty much just blind conjecture that they may be marketing in stealth in the first place, so really who knows on that front. But you gotta be smoking something to think Ap…

You're right, Apple has a long history with guerrilla marketing, especially gray-area tactics like bots and paid commenters. Even though there is no evidence of this, it "feels" true, so it must be true, right? Why wouldn't they do it, after all? They don't really care that much about protecting the brand, and these types of tactics have zero chance of blowing up in their face. Even though they can and do pay for the…

Paul Graham discusses this in his essay The Submarine: https://www.paulgraham.com/submarine.html

As you say, Apple would not be a trillion dollar company without a great product, but you can build something great and also aggressively market it. Nobody is saying they got where they are just with marketing.

Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio

#547
post #424

Earlier quoted context omitted.

People really have a twisted idea about how corporate America works. Apple does not have a psyops division cooking up ever more elaborate ways to seed demand for low-end, low-margin Macs via bot armies. They honestly don’t need to, because they’re making an avalanche of cash from the iPhone. People really were talking about and buying Minis due to OpenClaw, because they wanted something that was on all the time and h…

These companies absolutely do have people who's job it is to sit on social media and promote these products, its marketing 101

They have social media PR people and influencer shills and all that.

But not for such niche products and such niche use cases.

To promote the latest airpods or iphone, yes.

Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio

#548
post #538

Earlier quoted context omitted.

This is exactly the kind of paranoid conspiracy thinking I was talking about. If you see red yarn between everything, you're impervious to reality. Honestly, I'm an Apple user since 1988 and shareholder. I use my full-ass name on hn. I wish they'd give me money to promote the brand, but in reality they have something even more valuable than paid shitposting: authentic word of mouth and devoted users. That comes out o…

>This is exactly the kind of paranoid conspiracy thinking I was talking about. This sounds exactly like the kind thing that someone running a psyop for Apple would say.

Flawless logic! I can’t believe I got busted again… The other lizard people are going to be so disappointed. I’m already on probation for leaking the fact that the Earth is flat and bungling the JFK thing. Now they’ll probably pull me off the microwave mind reading project too.

Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio

#549

I'm convinced that this is just guerilla marketing from Apple. When this started spreading a day or two ago, it was all from no-name spam media sites that are paid to publish articles. They all claimed "a source" is where they got the intel, without specifying the source. It was spreading like wildfire on socials. The same thing happened with Mac Mini's and OpenClaw. Nobody cared about or was using Mac Mini's for Ope…

"…but there were all of these very suspicious posts from accounts that were clearly Apple marketing bots…"

You could make your case easily if you had some links to these.

(I understand though it's not likely something one remembers at the time to cache away. Still, without that I have little to go on.)

Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio

#550

Apple was also allegedly "caught off guard" by the Macbook Neo demand. I don't really see how they couldn't see the Local AI demand or demand for a cheaper Macbooks. This just reads like marketing imo.

"This just reads like marketing imo."

You could be right, but I don't see being caught off guard as the kind of praise you seem to think it fosters for Apple. If I were in marketing I would be looking for a message that showed Apple in more of a leading, not following, position.

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