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Apple caught off guard by AI demand for Mac Mini and Mac Studio
491–500 of 638 posts
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#492Earlier quoted context omitted.
Sure. But thinking that means every article is a complicated psyop is classic correlation / causation. If you’ve hot any occam’s razor left in you, consider: 1. Apple is a masterful media manipulator, carefully planting stories like this by gradually seeding fringe media first, then more mainstream, with a clever and subtle goal of making themselves look dumb in order to trick people into, uh, ok, I’m lost here, but…
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> Why would anyone defend a billion dollar corporation so vehemently and not earn a single dime?
Why I can't answer for sure, but that these people exist when it comes to Apple I am sure. I have met many of them in person.
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#493I'm convinced that this is just guerilla marketing from Apple. When this started spreading a day or two ago, it was all from no-name spam media sites that are paid to publish articles. They all claimed "a source" is where they got the intel, without specifying the source. It was spreading like wildfire on socials. The same thing happened with Mac Mini's and OpenClaw. Nobody cared about or was using Mac Mini's for Ope…
People really have a twisted idea about how corporate America works. Apple does not have a psyops division cooking up ever more elaborate ways to seed demand for low-end, low-margin Macs via bot armies. They honestly don’t need to, because they’re making an avalanche of cash from the iPhone. People really were talking about and buying Minis due to OpenClaw, because they wanted something that was on all the time and h…
- Sent from my iPhone
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#494Stories about Tim Cook sitting there being surprised by sales are total marketing. They simply ran out of memory chips because of the global shortage, so they repacked supply delays into a nice story about insane hype among AI startups. And hit two birds with one stone by throwing shade at their competitors
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#495That's pure marketing. Not off-guard. Profit-maxxing.
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#496Earlier quoted context omitted.
the machines arent optimized for it is why. the main driving factor is large unified memory which makes large(r) models possible, but there isnt the gpu horsepower to back it up. essentially, it fits the corner of the market that wants large models and is ok with running them slowly which doesnt sound like it would be a large market.
For decode, memory bandwidth is the main bottleneck, so these machines will likely perform well even without a ton of GPU horsepower. Not as well as Blackwell, but I expect they will be a reasonable choice in terms of price/performance if you want to run large models with a lot of context. The main place they are a bit behind is in the number formats they support natively. Iirc M5 doesn't have native FP8 support, so…
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Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#497Earlier quoted context omitted.
This is such a tired argument and it seems to be parroted every single time someone talks about local models on hacker news. Yes, of course the most economical path is to hand over all your data and become fully dependent on a cloud provider who is already operating as scale, hoping that they won't change/remove models, hamstring capabilities, or raise prices. If this were a thread about hosting your own email or blo…
It's quite shocking to me how many experienced, tech-savvy people, who used to care about cookies and ad tracking - are now willingly sending their business strategies, highly confidential contracts, and intimate personal issues to a cloud provider because "it is only $0.0x per million tokens!".
I would say tech workers have very weak class consciousness and understanding of power structures. Those who care about not ceeding power is a tiny minority compared to say among MDs and lawyers and their guilds/unions.
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#498Apple was also allegedly "caught off guard" by the Macbook Neo demand. I don't really see how they couldn't see the Local AI demand or demand for a cheaper Macbooks. This just reads like marketing imo.
I don't think you need the scare quotes. product lifecycles can take years and the actual neo demand was actually pretty insane. They were using it to soak up demand for binned a18 chips and it would have been irresponsible to forecast that they'd have the demand they did when there's another perfectly reasonable universe where 8 gigs was too much of a compromise and it flopped. this article's also about enterprise d…
> 8 gigs was too much of a compromise
i come from a ultrabook with 2 gigs of ram and the neo takes 2 vscode instances, one antigravity and firefox while keeping telegram and whatsapp on the background. that device can be used as a workhorse, pagination is very good.
can even run ios/android emulators but then you have to only have that project open, which is a non-issue for me. and the battery literally keeps working all day. good screen, good keyboard, good touchpad, operative system is close to linux. if youre thinking about getting one for programming and you're scared about the 8 gigs, hope i gave someone some light about it.
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#499Earlier quoted context omitted.
Because caring about factual accuracy isn’t “defending a corporation.” A claim doesn’t become true (or false!) just because it concerns a "billion dollar corporation". Besides, Apple isn't a "billion dollar corporation", it's a multi-trillion dollar corporation.
What specifically is the dispute about factual accuracy at the root of this discussion?
There is no factual accuracy at all, only speculation and empty claims.
Do you have a proof that Apple has bot farms to push its narrative?
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#500Earlier quoted context omitted.
Sure. But thinking that means every article is a complicated psyop is classic correlation / causation. If you’ve hot any occam’s razor left in you, consider: 1. Apple is a masterful media manipulator, carefully planting stories like this by gradually seeding fringe media first, then more mainstream, with a clever and subtle goal of making themselves look dumb in order to trick people into, uh, ok, I’m lost here, but…
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Some of us are motivated by interest in facts. I get that others are financially motivated, or focused on sports-style love/hate for organizations.
I can’t imagine coloring my perceptions or actions to ensure they only attack big companies.
But then I also can’t imagine accusing anyone who disagrees with of doing so in bad faith, or of being a paid shill. To me that looks like poisoning your own mind out of the mistaken belief it will somehow effect change.
BTW it’s not even a defense of Apple, it’s an explanation of how the press works. I worked in the tech press decades ago, and it’s only gotten worse since. It is not organized enough for the conspiracy theory in question to be plausible.