Earlier quoted context omitted.
Sure. But thinking that means every article is a complicated psyop is classic correlation / causation. If you’ve hot any occam’s razor left in you, consider: 1. Apple is a masterful media manipulator, carefully planting stories like this by gradually seeding fringe media first, then more mainstream, with a clever and subtle goal of making themselves look dumb in order to trick people into, uh, ok, I’m lost here, but…
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Apple caught off guard by AI demand for Mac Mini and Mac Studio
481–490 of 638 posts
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#482Earlier quoted context omitted.
Having worked at multiple large companies more often than not the truth is there are 5 levels of approval for every tweet that goes out and writing a single blog post can take months. The smart companies out source their gorilla marketing to a third party, having realized their own inadequacies.
The problem with outsourcing your gorilla marketing is that it can cost big bananas with a hard to quantify return
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#483Earlier quoted context omitted.
> Why did I initially spend the extra $1600 if I knew ahead of time that it wasn't as good as cloud AI? Because I thought I could use some local LLM for the easy tasks or when I hit cloud rate limits. The maths don't check. With Deepseek Flash one goes a very long way with 1600$ - even 10$/month, for easy jobs, are more than 13 years, and at a higher quality.
Oh no doubt. But one does have the guarantee that no bits left their home and that's a big one for some. The low hanging fruit stuff for me is more something I use it for because I have the local LLM setup running anyway. It wasn't the reason I bought it, but now that it's there I might just as well use it as much as I can.
No, this is a big misconception, and part of the cargo cult.
Use cases like the parent's are essentially about having a local LLM handle the leftover tasks. By that point, a lot of bits (main/big tasks) have already left home anyway.
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#484I'm convinced that this is just guerilla marketing from Apple. When this started spreading a day or two ago, it was all from no-name spam media sites that are paid to publish articles. They all claimed "a source" is where they got the intel, without specifying the source. It was spreading like wildfire on socials. The same thing happened with Mac Mini's and OpenClaw. Nobody cared about or was using Mac Mini's for Ope…
People really have a twisted idea about how corporate America works. Apple does not have a psyops division cooking up ever more elaborate ways to seed demand for low-end, low-margin Macs via bot armies. They honestly don’t need to, because they’re making an avalanche of cash from the iPhone. People really were talking about and buying Minis due to OpenClaw, because they wanted something that was on all the time and h…
This sounds exactly like the kind thing that someone running a psyop for Apple would say.
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#485Earlier quoted context omitted.
All of the use cases I see seem like stuff that’s better performed by normal software. Dependabot will watch for new versions and submit a PR for free. AI for developing software that runs predictably seems more useful than AI performing actions like a program would.
yeah i think the deterministic part (sending email, submit PR) is usually done by a normale script/software, agents are useful for summarizing text in a smart way, expecially if you need to aggregate text from multiple sources and it's natural language (not structured data)
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#486Earlier quoted context omitted.
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Because caring about factual accuracy isn’t “defending a corporation.” A claim doesn’t become true (or false!) just because it concerns a "billion dollar corporation". Besides, Apple isn't a "billion dollar corporation", it's a multi-trillion dollar corporation.
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#487Earlier quoted context omitted.
I also think it’s possible that it may be best to continue waiting on the Mac side of the house despite the increasing prices. I think that some of the hardware design folks have been blindsided by AI demand and we haven’t really gotten that next generation AI hardware yet, to the point where buying M5 isn’t going to make sense in a couple of years. Rumors seem to be that the M7 is the generation that Apple is lookin…
> Rumors seem to be that the M7 is the generation that Apple is looking to push AI performance much further. What specifically does that mean? The M5 series has 10 cores per 128 bits of memory bus; are the cores unable to keep up with the RAM? I thought they did and memory bandwidth was usually the bottleneck. But the memory bus is already very highly clocked and goes up to 1024 bits wide so it's hard to picture memo…
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#488Earlier quoted context omitted.
People really have a twisted idea about how corporate America works. Apple does not have a psyops division cooking up ever more elaborate ways to seed demand for low-end, low-margin Macs via bot armies. They honestly don’t need to, because they’re making an avalanche of cash from the iPhone. People really were talking about and buying Minis due to OpenClaw, because they wanted something that was on all the time and h…
These companies absolutely do have people who's job it is to sit on social media and promote these products, its marketing 101
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#489I'm convinced that this is just guerilla marketing from Apple. When this started spreading a day or two ago, it was all from no-name spam media sites that are paid to publish articles. They all claimed "a source" is where they got the intel, without specifying the source. It was spreading like wildfire on socials. The same thing happened with Mac Mini's and OpenClaw. Nobody cared about or was using Mac Mini's for Ope…
People really have a twisted idea about how corporate America works. Apple does not have a psyops division cooking up ever more elaborate ways to seed demand for low-end, low-margin Macs via bot armies. They honestly don’t need to, because they’re making an avalanche of cash from the iPhone. People really were talking about and buying Minis due to OpenClaw, because they wanted something that was on all the time and h…
Re: Apple caught off guard by AI demand for Mac Mini and Mac Studio
#490Apple was also allegedly "caught off guard" by the Macbook Neo demand. I don't really see how they couldn't see the Local AI demand or demand for a cheaper Macbooks. This just reads like marketing imo.
Even though you saw this coming 4 months before the launch, at the launch time itself you're still caught off guard. Demand is still dramatically higher than your capacity to meet it, and that's still going to be true for at least another few months, and there is nothing you can do about that. What you can do, you did 4 months ago to increase parts orders, but you're still caught flat footed right now.