Earlier quoted context omitted.
>IKEA had done more to evolve the public taste than any other manufacturer. I have lived and worked around a fair chunk of the western world, establishing my local headquarters each time, building myself a home. Long, long ago, I gave up on IKEA for everything except cookware and meatballs. The reason? I grew rapidly tired with seeing my living room everywhere. Move across the US, get invited over for dinner with new…
A lot of people have the exact opposite desires. There are millions of people who have the exact same things because they saw some influencer recommend it and they thought it was cool. I think it's probably the majority that want to have the same things as everyone else, very few people strive for uniqueness.
Some people might reasonably expect when traveling thousands of km to find different kitchen styles/utensils/recipes. Not everyone wants to be assimilated in a global tasteless culture. (see also, memes about how late-stage capitalism made everything bland and colorless, from cars to electronics)