Earlier quoted context omitted.
> Best advice, answer the simple question "will random people buy this when no one is looking?"... if you have to explain/sell a product/service more than 5 seconds, than that business model likely isn't sustainable. For B2c, maybe. B2B is very different - they aren't going to make up their mind in 5 seconds and you aren't going to have a product that can be explained in 5s.
>B2B is very different - they aren't going to make up their mind in 5 seconds If not, than one is explaining/selling again, and you will only ever have 2.7%*(time/sales_pitch_time) customers. Letting client/customers dictate the terms of a product/service often will just turn your business into a staffing agency. B2B is actually more risk, as any deal exceeding 12% of revenue sets a timer on how long your business wi…
I broadly agree with your point, but disagree with this sentence. IME a 1-sentence business goal is almost certainly too fuzzy to be useful. There's nothing actionable about "We help you survive audits and readiness for regulation $FOO", which is frequently the business goal.