All their server issues must mean they are dealing with unprecedented demand. It makes me wonder: When demand is THIS intense for a 75% off sale, you think it'd mean a more optimal "normal" price point would be at 25-50% off your current normal prices, wouldn't you?
It is because the offer plays to our human nature. We perceive we are getting something worth 4 times the value but fear that if we do not act now we will lose it forever. The fact that the servers are going down and people are excited by the offer also means that we will feel left out if we do not do what our fellow humans have validated as a good choice. If they offered the product at a cheaper price normally, they…
75% off for your product should create a much larger sales revenue, but within a certain factor. Beyond that just shows that most of your potential customers view your software as being heavily overpriced.