Advertisers Could Soon Demand 'Verified Clicks'
31–40 of 67 posts
Re: Advertisers Could Soon Demand 'Verified Clicks'
#32Earlier quoted context omitted.
BTW Google had another go at forcing Treacherous Computing on people. This time it's a reCAPTCHA successor, which requires the user to scan a QR code using a Google/Apple owned phone.
People need to just take responsibility and pay for shit. Like if you don't want to be kicked around, you need to be the one kicking. People interpret business as hostility because they cannot conceive of the idea that they themselves should pay for a service.
Re: Advertisers Could Soon Demand 'Verified Clicks'
#33The WWW acronym should stand for Worldwide Wild West.
Re: Advertisers Could Soon Demand 'Verified Clicks'
#34Surprising it is taking advertisers this long to wake up, considering the decades I've been reading articles on HN about the massive fraud rates from entire fraud ecosystems. The saying in marketing used to be: "Half of all marketing dollars are wasted, but we never know which half". In the internet, it seems to be more like "90% are wasted" and literally never even get a human impression, nevermind a human click-thr…
The entire internet ad business has never made sense to me. Have you ever clicked any of the links? The landing pages were always confusing and not at all designed for you to engage with them. I used to think, okay, I guess they don't care about visiting their sites and just want to get eyeball impressions to stay relevant in the cultural zeitgeist. Then I learned how ads worked in the print industry, where it is ass…
Re: Advertisers Could Soon Demand 'Verified Clicks'
#35Re: Advertisers Could Soon Demand 'Verified Clicks'
#36That's why I created my own advertising platform for my niche. Loaded server side, only geo and context targeted.
No cookies, no focus on views.
Only click tracking (minimal bot noise).
I do have to find advertisers myself, but I rather go after advertisers with a good name than display scam ads for toe fungi remedies.
Re: Advertisers Could Soon Demand 'Verified Clicks'
#37Earlier quoted context omitted.
BTW Google had another go at forcing Treacherous Computing on people. This time it's a reCAPTCHA successor, which requires the user to scan a QR code using a Google/Apple owned phone.
People need to just take responsibility and pay for shit. Like if you don't want to be kicked around, you need to be the one kicking. People interpret business as hostility because they cannot conceive of the idea that they themselves should pay for a service.
How do I pay for something with a guarantee they'll leave the ad money on the table?
I pay for Ars, I pay for YouTube, I pay for discord nitro at the highest tier. Notice that all of those services are still ad funded?
Re: Advertisers Could Soon Demand 'Verified Clicks'
#38Earlier quoted context omitted.
BTW Google had another go at forcing Treacherous Computing on people. This time it's a reCAPTCHA successor, which requires the user to scan a QR code using a Google/Apple owned phone.
People need to just take responsibility and pay for shit. Like if you don't want to be kicked around, you need to be the one kicking. People interpret business as hostility because they cannot conceive of the idea that they themselves should pay for a service.
If that's what the business really believed, they'd put up a paywall instead of literally giving away their content. Some businesses do believe that. Most of them realize it's more profitable to sell data about you instead. So screw 'em and screw this victim-blaming "well we wouldn't need all this invasive tech if it weren't for those pesky adblockers, you'll need a TPM to browse the internet because you didn't play along with my bad business model" nonsense. The internet existed before big adtech, and it will exist after. Long live free computing.
> Like if you don't want to be kicked around, you need to be the one kicking.
This is a punk stance but somehow the argument is "be punk and whip out the credit card?" My argument is "be punk and adblock."
Re: Advertisers Could Soon Demand 'Verified Clicks'
#39Surprising it is taking advertisers this long to wake up, considering the decades I've been reading articles on HN about the massive fraud rates from entire fraud ecosystems. The saying in marketing used to be: "Half of all marketing dollars are wasted, but we never know which half". In the internet, it seems to be more like "90% are wasted" and literally never even get a human impression, nevermind a human click-thr…
It was generally believed that "pivot to video" was entirely fraudulent. What's happening now is the retreat from the open internet; users are either taking the Google AI search summary as gospel and not clicking through, or just going to chatgpt by themselves. Traffic from actual humans to non-FAANG pages is falling.
Re: Advertisers Could Soon Demand 'Verified Clicks'
#40Earlier quoted context omitted.
BTW Google had another go at forcing Treacherous Computing on people. This time it's a reCAPTCHA successor, which requires the user to scan a QR code using a Google/Apple owned phone.
People need to just take responsibility and pay for shit. Like if you don't want to be kicked around, you need to be the one kicking. People interpret business as hostility because they cannot conceive of the idea that they themselves should pay for a service.
...by giving rent-seeking corporations more money? The internet was always "free". I've been using Adblockers since decades and will continue to do so.