Sad to see the mascot going in March. Apparently this entire brand reset is tied to something JR East is calling 'Suica Renaissance,' which is about a ten-year effort to turn Suica into a lifestyle brand. Whitepaper: https://www.jreast.co.jp/e/press/2024/pdf/20241210.pdf They're planning on moving beyond the ¥20,000 prepaid balance limit, they are adding QR code payments (think WeChat and Alipay), making Suica work a…
Like....somehow they turned a sub 1ms operation into a 4 minute 32 second one. It boggles the mind