I’ve always wondered why candidates need so much money. I mean, this doesn’t go directly into their pockets, it’s largely used to fund ads, right?
I have a pet theory about political ads that I would love to find data to be able to confirm/deny. My theory is that those political ads don’t actually convince anyone about who to vote for, and aren’t intended to. Instead, it’s about convincing the people who already support you and your party to show up and vote. If that’s true, then the root cause of all of this money being injected into politics is really a symptom of low voter turnout. And so anything we can do to improve voter turnout will lessen the influence of money in politics.
My justification for this theory is that I see all of these political ads and really don’t find them convincing or liable to change my vote. I actually find attack ads often have the opposite effect on me, where I am immediately skeptical of whatever claim they advance and feel sure there’s important context they are leaving out. Of course I know I’m not the average voter, and other people may see it differently, but I’d love to see some data on this.