Swear whenever your company decides to invent its own font its like a version of "The Headquarters Curse". You had nothing else better to spend your teams time on so might as well make a new font that 10% of your customers will notice if you are lucky. They could have just picked any other font and used it. It's a video streaming website, how much text content is there vs video content? Headquarter Curse: A theory su…
They could have, but they didn’t. Another way to look at this is they could design their own font, and they did. Companies are allowed to make fun things.
Feel like these things happen all the time in software as creative projects? Could be a tool for attracting design talent / interest?
shrug. It’s a nice typeface, cool project.