Interesting. I really didn't think watermarks would end up going anywhere, but maybe with enough adoption we can have easy ai generated content flagging after all?
Not every generative AI model will watermark. Especially not adversarial and disinformation models.
Now some one slightly more sophisticated starts creating deepfakes of a woman and uploading them or fabricating video of an political event without this marker. The subject protests it's fake and AI generated but a loud majority of ignorants feed it into Microsoft AI detector and call you a liar and say it's confirmed real. Most people don't know any better and eat it up because a computer said so.