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ElevenLabs, TwelveLabs, ThirteenLabs

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Re: ElevenLabs, TwelveLabs, ThirteenLabs

#91

Tried to register sixsevenlabs, too late unfortunately...

All of them copied 15.ai ElevenLabs was a commercial version of 15.ai. It's crazy, because 15.ai could have had the venture-scale outcomes if he'd fundraised and turned it into a SaaS product. He was in the right place, right time, with tremendous attention, but missed the opportunity. The other "labs" followed the trend. The {number}labs / {number}.ai domains all quickly got squatted. I was in the same space and wat…

For context, 15 was some brony tf2 player who cracked deep voice synthesis in order to make My Little Pony characters say funny things. He then offered this for free on his site. It was never a clever branding thing, it was just his username.

It's funny seeing HN types being genuinely confused as to why someone would just make interesting things for the sake of making them, and then offer them freely for the good of others. He used to be on HN, there's good insights in his posts: https://news.ycombinator.com/user?id=15ai

Re: ElevenLabs, TwelveLabs, ThirteenLabs

#94
post #76

Earlier quoted context omitted.

I literally have no idea if this is parody.

Nope, not parody. Very accurate description of early-2020s consumer TTS websites.

^ Zach is the founder of Uberduck, which was massively popular. He got into YC with it.

More story:

ElevenLabs launched a few years after FakeYou and Uberduck. ElevenLabs got a lot of attention for their remarkable zero shot model, but their pricing and enterprise focus created an enduring niche.

Companies like Musicfy.lol were what ultimately drew the ire of the music labels and created a lot of friction for consumer UGC audio tools. They ruffled feathers and that created headwinds.

I distinctly remember talking to their founder on a Monday at Founders, Inc. in SF. They were in talks with a16z to raise $10M or so after their first few weeks of wild success - viral marketing and clever positioning for the first RVC music models. By that same Friday the music labels had them shut down the majority of their offering and the funding offers fell apart.

A year or so later, Suno and Udio ultimately took that side of the market. They were more consumer-friendly than raw vocal models and appealed to a broader set of users. Both companies launched to great success despite the risk of lawsuits.

15.ai, FakeYou, UberDuck, and Weights.gg (a latecomer) all gradually wound down due to the founders being pulled in different directions. Weights.gg joined OpenAI, Fifteen.ai became anti-AI and built an art community website, I went into movies/film, and Zach (Uberduck) forged a new path too.

ElevenLabs kind of lost the plot with audio. They've been building a bigger, more comprehensive offering that has scaled their revenue well beyond just TTS and audio. But it also left something of a void to fill.

Last year, Fish Audio launched in our old segment (consumer / UGC TTS fine tunes and zero shot) and built a massive user base and revenue stream. The market was wide open for it. They raised a $40M seed round.

Re: ElevenLabs, TwelveLabs, ThirteenLabs

#96

Back around 1994, I was 22 and had just moved away from my parents' home. I was renting a room in a 3BR house with roommates. We had pastimes like dancing to Deee-Lite, playing TinyMUD, and playing DOOM on a null modem connection with my 386. It turned out that one roommate had pastimes involving a pump shotgun he stored under his bed. But anyways. I was eager, and knowledgeable enough, to register a unique domain na…

Ha, I also happen to be in the middle of trying to register a .ca.us domain right now! As you say, they can be very plain-looking but unique :)

And (unlike many of the -labs companies) at least there's some logic behind using your physical address for a domain.

Re: ElevenLabs, TwelveLabs, ThirteenLabs

#98
post #91

Earlier quoted context omitted.

All of them copied 15.ai ElevenLabs was a commercial version of 15.ai. It's crazy, because 15.ai could have had the venture-scale outcomes if he'd fundraised and turned it into a SaaS product. He was in the right place, right time, with tremendous attention, but missed the opportunity. The other "labs" followed the trend. The {number}labs / {number}.ai domains all quickly got squatted. I was in the same space and wat…

For context, 15 was some brony tf2 player who cracked deep voice synthesis in order to make My Little Pony characters say funny things. He then offered this for free on his site. It was never a clever branding thing, it was just his username. It's funny seeing HN types being genuinely confused as to why someone would just make interesting things for the sake of making them, and then offer them freely for the good of…

Oh man, this is a blast from the past. Played TF2 with him a few times, he hasn't been online on Steam for a long time, but apparently he just left AI behind before it turned into the dystopian techbro circlejerk it is now, and still continues to work on other things he likes today, which is great to hear.

It does feel like the "hacker" part of Hacker News is all but gone at this point, the only thing people are trying to "hack" anymore is their bank account balance. I will remember 15.ai as a landmark from the tail-end of the "people doing cool things just for the sake of doing them and showing it to others" era of the internet.

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