Facebook to debut auto-play video ads in 2013
theregister.co.uk
Facebook to debut auto-play video ads in 2013
1–10 of 48 posts
Re: Facebook to debut auto-play video ads in 2013
#2The day they do this is the day I delete my account; I've already come pretty close as I've gotten tired of scrolling through the sponsored crap.
Re: Facebook to debut auto-play video ads in 2013
#3The lack of imagination coming from Facebook today in terms of the monetization of their products is disappointing.
Is there really no way that they can make money without pissing of their users? It seems like at that scale there should be new ways that they can try to make money other than simply following the tried and true method of shoving adds down everyone's throat.
Re: Facebook to debut auto-play video ads in 2013
#4These are the most annoying kind ads. Not only do I have to make sure my sound is off (if they implement it like that), they often times are REALLY loud and annoying. I make it a habit to ignore any company that has these kinds of ad offerings and shop a different brand on principle. Depending on how this is implemented, it could really be the final straw for me with Facebook. When Yahoo implemented those ads where it covered the entire screen and you couldn't click anywhere until that ad was exited, I quit using Yahoo. This would be the same level of annoying for me. There has to be other ways to get peoples attention than video ads with sound. Regular video can be ignored, although can still be distracting and annoying. I really hope they avoid defaulted sound or have a way to shut it off with a setting.
Re: Facebook to debut auto-play video ads in 2013
#5As long as there's no auto play audio I'm absolutely fine with this.
Re: Facebook to debut auto-play video ads in 2013
#6Now would be a good time to build The Next Facebook(tm)
Re: Facebook to debut auto-play video ads in 2013
#7The lack of imagination coming from Facebook today in terms of the monetization of their products is disappointing. Is there really no way that they can make money without pissing of their users? It seems like at that scale there should be new ways that they can try to make money other than simply following the tried and true method of shoving adds down everyone's throat.
I'm fairly sure they could make big bucks charging for their developer API. They'd roll in cash and users wouldn't experience much of an implact.
Re: Facebook to debut auto-play video ads in 2013
#8This is a short term revenue grab from Facebook, but one that will probably harm their long term position with the media agencies that buy their inventory.
Autoplay videos have been widely criticised by advertisers and agencies over the past few years. While the interruption is a bad user experience (yes, advertisers do care about that), it's the results that are the issue. Publishers started reporting ridiculously high completion rates, just because the video auto-played and then the user scrolled down.
The result in a lot of markets is that the major media agency groups have stated they will not buy autoplay. What will be interesting to see is if the same groups can say no to Facebook. While I would say most will happily support the move to not buy autoplay, I would fear that most advertisers are so frothy on Facebook that they don't care if their ad interrupts and irritates the user.
The challenge for Facebook (and the leverage the advertisers and agencies will have) is that they need the major advertisers and agency groups. As opposed to text-based ads, you can't rely on the long tail for good-quality video advertising.
(Disclosure: I work for one of the major media agency groups.)
Re: Facebook to debut auto-play video ads in 2013
#9The lack of imagination coming from Facebook today in terms of the monetization of their products is disappointing. Is there really no way that they can make money without pissing of their users? It seems like at that scale there should be new ways that they can try to make money other than simply following the tried and true method of shoving adds down everyone's throat.
I'm fairly sure they could make big bucks charging for their developer API. They'd roll in cash and users wouldn't experience much of an implact.
There would be an impact on users, I assure you. Just not directly predictable.
Re: Facebook to debut auto-play video ads in 2013
#10The day they do this is the day I delete my account; I've already come pretty close as I've gotten tired of scrolling through the sponsored crap.
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