Everything Is Marketing: How Growth Hackers Redefine The Game • Hacker News Board

Re: Everything Is Marketing: How Growth Hackers Redefine The Game

#11

Post by kami8845 » Mon, Dec 17, 2012, 10:08 PM UTC

noelwelsh wrote: post #3

A good overview of "growth hacking" and lots of links, but you won't find much of the nuts and bolts in the article. Worth a read if you're new to the idea. Suggested further reading/watching: Brian Doll (Github -- and you thought drink ups were just for fun?): http://emphaticsolutions.com/2012/06/22/marketing-for-geeks.... Paul Willard (Atlassian): https://www.youtube.com/watch?v=SyZOGJHl_a0 There's lot more out the…

Thank you very much for that second link. The exact right link at the right time!

Re: Everything Is Marketing: How Growth Hackers Redefine The Game

#12

Post by smacktoward » Mon, Dec 17, 2012, 10:46 PM UTC

timjahn wrote: post #7

Can someone explain to me exactly what a "growth hacker" is? So far, it sounds to me like today's term for "marketer".

It's how marketers market themselves.

Re: Everything Is Marketing: How Growth Hackers Redefine The Game

#13

Post by ryanholiday » Mon, Dec 17, 2012, 11:44 PM UTC

timjahn wrote: post #7

Can someone explain to me exactly what a "growth hacker" is? So far, it sounds to me like today's term for "marketer".

If marketing = driving new business/customers, there is no different between "marketers" and "growth hackers."

They use different tools to accomplish the same task. It's time that marketers realize there is more at their disposal.

Re: Everything Is Marketing: How Growth Hackers Redefine The Game

#14

Post by inthewoods » Tue, Dec 18, 2012, 2:09 AM UTC

ryanholiday wrote: post #13

timjahn wrote: post #7

Can someone explain to me exactly what a "growth hacker" is? So far, it sounds to me like today's term for "marketer".

If marketing = driving new business/customers, there is no different between "marketers" and "growth hackers." They use different tools to accomplish the same task. It's time that marketers realize there is more at their disposal.

Agreed for the most part - but are modern-day marketers not aware that there are more tools at their disposal? As a marketing professional, about 90% of what is described as growth hacking is, in my opinion, just plain old marketing. And most of it is pretty understood in my circles - content marketing, SEO, SEM, landing page optimization, etc.

There is a product part of it as well - so my conclusion is that growth hacking is probably more about a different way to think about product management than marketing. The examples given of Hotmail and others fall into that bucket - making changes to the product itself to drive growth.

Re: Everything Is Marketing: How Growth Hackers Redefine The Game

#15

Post by aginn » Tue, Dec 18, 2012, 2:57 AM UTC

The article does a decent job of discussing growth hacking just after Sean Ellis wrote about it in 2010. You can find most substantial content on tactics and best practices else where.

I am glad the importance of growth is spreading to the mainstream but people need more meat these days.

Re: Everything Is Marketing: How Growth Hackers Redefine The Game

#16

Post by alexpopescu » Tue, Dec 18, 2012, 8:02 PM UTC

timjahn wrote: post #7

Can someone explain to me exactly what a "growth hacker" is? So far, it sounds to me like today's term for "marketer".

My understanding--which might be completely wrong--is that growth hackers are people coming up with "new" non-classical marketing approaches. Oftentimes these experiments seem to be based on real data analysis.