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Wil Wheaton on Instagram's new ad policy

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Re: Wil Wheaton on Instagram's new ad policy

#11
post #3

Axiom 1: Company is collecting and storing personal data that you voluntarily provide Axiom 2: Company does not charge you for this service Axiom 3: Company has no other visible means of income Axiom 4: Company has non-trivial operating expenses Given that this covers a huge amount of "our digital life", there are a few possible solutions: - Keep getting services without paying money but paying with privacy - Identif…

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Re: Wil Wheaton on Instagram's new ad policy

#13

> So Instagram is now going to use photos taken by its users in advertising, and they may or may not disclose to viewers when the advertising is happening. No, they are NOT going to do that. It's 2012. Why are people --and especially someone like Wheaton-- behaving like it's 1994 and they are learning this "web" thing for the first time? I've seen the same bloody story play up 10 or 20 times. They made a BS change on…

> most likely they screwed up the phrasing but meant something extremely more limited

I'm a pretty firm believer in Hanlon's razor ("never attribute to malice that which is adequately explained by stupidity"), except when it comes to lawyers. They tend to put a lot of thought into what they write, and understand the ramifications of their words.

Re: Wil Wheaton on Instagram's new ad policy

#14

> So Instagram is now going to use photos taken by its users in advertising, and they may or may not disclose to viewers when the advertising is happening. No, they are NOT going to do that. It's 2012. Why are people --and especially someone like Wheaton-- behaving like it's 1994 and they are learning this "web" thing for the first time? I've seen the same bloody story play up 10 or 20 times. They made a BS change on…

My question is do the Terms of Service allow for the situation Wil Wheaton is explaining?

People all over the technology industry fall over themselves trying to predict what these companies are going to do. A lot of them fail. Changing the ToS is a big deal because its tangible and meaningful. Intent is hard to define and I don't think folks should get the habit of assuming a companies intentions.

Re: Wil Wheaton on Instagram's new ad policy

#15
The celebrity angle is interesting here. I eventually killed a little product because it was too hard to legally acquire face shots of celebrities and it just didn't have enough zing without pictures by names.

If enough celebrities used Instagram, and Instagram could figure out their accounts, they could open autopaparazzi.com.

Re: Wil Wheaton on Instagram's new ad policy

#16

> So Instagram is now going to use photos taken by its users in advertising, and they may or may not disclose to viewers when the advertising is happening. No, they are NOT going to do that. It's 2012. Why are people --and especially someone like Wheaton-- behaving like it's 1994 and they are learning this "web" thing for the first time? I've seen the same bloody story play up 10 or 20 times. They made a BS change on…

Didn't Facebook already use people's pictures in their ads? What makes you so sure this will not happen again? (well okay, maybe not after all this outrage).

Re: Wil Wheaton on Instagram's new ad policy

#17

I'll be honest. If it wasn't for Big Bang Theory, I'd have no clue who this guy was. Even with reference to Star Trek, I can't remember his character. Not sure why I'd care about his opinion on a semi-tech related topic (I know, not about me and my own opinion).

I'm pretty sure this is posted because it's a fairly-well-known blogger (which Wil is, now) talking about the Instagram TOS topic and not just because it's some redshirt from Star Trek.

Re: Wil Wheaton on Instagram's new ad policy

#18
post #7

Interesting. There are a few things though : - Facebook did prove it : most users dont read/care about TOS ( CGU here ), as long as they get stuff for free. You can do the most outrageous things with user data ( google ), people dont mind as long as they get value out of the service. > Seth Green walking through an Urban Outfitters, does that mean Urban Outfitters can take that image and use it to create an implied e…

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Re: Wil Wheaton on Instagram's new ad policy

#19
post #12

A blog post musing about the threat to agency posed by free to use services that rely on farming personal data for revenue posted on … Google Plus?

There is a HUGE difference between a company using personal data about you to target marketing to you, and company taking data (photos in this case) provided by you (or by a third party about you) and using it to market products to others.

If I see an ad about (insert product name) in my (insert Google product) stream, it is something that only I can see. If you see a picture of me (perhaps uploaded by a "friend" to a site like instagram) used to advertised products to you, then my privacy has been severely breached.

Re: Wil Wheaton on Instagram's new ad policy

#20

> So Instagram is now going to use photos taken by its users in advertising, and they may or may not disclose to viewers when the advertising is happening. No, they are NOT going to do that. It's 2012. Why are people --and especially someone like Wheaton-- behaving like it's 1994 and they are learning this "web" thing for the first time? I've seen the same bloody story play up 10 or 20 times. They made a BS change on…

I worked for an ad network which was showcasing a banner template that looked like this: log in with your Facebook account from an ad, profile pictures of your friends appear, share stuff about the product with them. I'm pretty sure that covers "use of your pictures for advertising". It's not exactly using your face in the next Super Bowl ad, but it's still using your image for commercial purposes.
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