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How does IKEA come up with names for its products?

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Re: How does IKEA come up with names for its products?

#261
A while ago I worked on a product which created a lot of media files for the user, and these files all needed to be named in a unique - yet human-pronouncable manner.

We considered using something like what3words[1], but then one bright dev came up with a way of constructing a filename using phonemes derived from the names of Austrian philosophers ..

This worked so well, for some reason - whether selection bias in the list created by the CEO for the purpose (putting that degree to good use, finally), or maybe just because Austrian philosophers all have great names for the purpose.

I confess that I do think about this a lot, as I am lost in the endless maze of Ikea stuff on my way for some meatballs.

Edit: I couldn't resist, it looks something like this:

    -- Unique filename generator based on phonemes derived from the top 10
    -- most well-known Austrian philosophers (per Pantheon HPI ranking):
    -- 1. Ludwig Wittgenstein
    -- 2. Karl Popper
    -- 3. Martin Buber
    -- 4. Paul Feyerabend
    -- 5. Josef Breuer
    -- 6. Ivan Illich
    -- 7. Otto Weininger
    -- 8. Alfred Schütz
    -- 9. Otto Neurath
    -- 10. Jean Améry
    --
    -- Phonemes / syllable units extracted from the names (approximating
    -- German/English pronunciation for pronounceability):

    local PHONEMES = {
      -- Wittgenstein
      "wit", "gen", "stein", "wig", "stein",
      -- Popper
      "pop", "per", "popr",
      -- Buber
      "bu", "ber", "bub",
      -- Feyerabend
      "fey", "er", "a", "bend", "abend",
      -- Breuer
      "breu", "er", "breuer",
      -- Illich
      "il", "lich", "ill", "ich",
      -- Weininger
      "wei", "nin", "ger", "wein",
      -- Schütz (approximated without diacritics for filename safety)
      "schu", "etz", "schutz", "shuets",
      -- Neurath
      "neu", "rath", "neur",
      -- Améry
      "a", "me", "ry", "amer", "ery"
    }

    --- Generates a unique, pronounceable filename.
    -- The random selection of phonemes is seeded from the current timestamp.
    -- @param extension (optional) file extension without the leading dot (default: "txt")
    -- @param syllable_count (optional) number of phoneme units to combine (default: 3)
    -- @return string  A filename of the form: .
    function generate_austrian_philosopher_filename(extension, syllable_count)
      extension      = extension or "txt"
      syllable_count = syllable_count or 3

      -- Safety: ensure we have at least 2 syllables and a sensible upper bound
      if syllable_count  6 then syllable_count = 6 end

      -- Seed the PRNG from the current timestamp for this generation
      math.randomseed(os.time())

      local parts = {}
      for i = 1, syllable_count do
        local idx = math.random(1, #PHONEMES)
        parts[i] = PHONEMES[idx]
      end

      -- Combine into a readable base name (hyphenated for clarity)
      local base = table.concat(parts, "-")

      return string.format("%s.%s", base, extension)
    end

    -- Example usage:
    -- print(generate_austrian_philosopher_filename())
    -- → e.g. "stein-neu-ber.txt"
    --
    -- print(generate_austrian_philosopher_filename("log", 4))
    -- → e.g. "fey-wit-pop-rath.log"
[1] - https://en.wikipedia.org/wiki/What3words

Re: How does IKEA come up with names for its products?

#262
post #186
post #113

Earlier quoted context omitted.

Just to make things worse, the Scandinavian languages use different versions of what have historically been the same letters, and collate them differently. E.g. Norwegian has æ (Ä), ø (Ö), å, collated in that order. Technically the Swedish variants are not part of the Norwegian alphabet, but they're typically collated with their modern Norwegian equivalents. At least in Norwegian, ae, oe, and aa is also traditionally…

At least Danish and Norwegian share the order; the order is ÆØÅ in Danish as well :-)

But they are on different keys on keyboards, annoyingly, leading to one "ÖÆØ" key and one "ÄØÆ" key on Scandinavian keyboards (not to mention the horrible "½§§§½|" key!).

Re: How does IKEA come up with names for its products?

#263
post #135

Earlier quoted context omitted.

Want a nice wardrobe? Well vuk u, you get this one: https://www.ikea.com/us/en/p/vuku-wardrobe-white-80331973/ Need an end table that is lacking? https://www.ikea.com/us/en/p/lack-side-table-white-30449908/

> Need an end table that is lacking? End table? That’s a server rack: https://wiki.eth0.nl/index.php/List_of_IkeaRacks

Server rack? That’s a 3D printer enclosure!

https://www.printables.com/model/76318-ikea-lack-enclosure-3...

Re: How does IKEA come up with names for its products?

#264

IKEA is the new "fast fashion", but for furniture. You buy something one day, and it starts to deteriorate and become janky after a year, and you'll have a buy a new one. All products have gone through spreadsheet cost optimizations. It wasn't always like that. If you're lucky to get your hands on an old IKEA bookshelf (Billy), it's sturdy and will last forever.

we miss it dearly in Russia. most (reasonably-priced) furniture we had before Ikea was worse, and what we have now is worse still.

high quality furniture loses most of its value the moment it becomes preowned, so it only makes sense to buy if you are absolutely certain you aren't going to move anytime soon, which is not realistic for most people. Ikea is just good enough.

Re: How does IKEA come up with names for its products?

#265
post #135

Earlier quoted context omitted.

Want a nice wardrobe? Well vuk u, you get this one: https://www.ikea.com/us/en/p/vuku-wardrobe-white-80331973/ Need an end table that is lacking? https://www.ikea.com/us/en/p/lack-side-table-white-30449908/

> Need an end table that is lacking? End table? That’s a server rack: https://wiki.eth0.nl/index.php/List_of_IkeaRacks

Sadly the materials in the lack changed over time, the insides are basically just cardboard honeycomb with a thin veneer around it.

So if you want to follow the lack mods on the web, especially ones written in the 2010s, you need to make sure you strengthen the legs to accommodate the hardware

Re: How does IKEA come up with names for its products?

#266

Sometimes it works and name are weird, nice and fun. But sometimes, quite a lot, I think that it is counter productive because the name is hard to remember, spell or say if local language. So in the end, hard to say to a seller or type on the part screen the name of what you want. Most of the time you will not be able to remember what was the name of the thing and have to look around and find by categories to find ag…

I think your actual issue is that spelling and pronunciation are too inconsistent in your native language. With a more consistent language, it's pretty easy to remember foreign words and names using the pronunciation in your native language, assuming that the letters are mostly the same. You don't need to understand the word or know the correct pronunciation (though both obviously help).

There are 2 things that are unrelated. When you can't say or pronounce a word, in most language it is hard to remember it.

Also, there is the question of degree of similarity or sound of reading unknown foreign words. If you don't speak ch ok Chinese, a lot of words with different meaning will kind of read or sound the same and it will be very hard to recall and differentiate them.

Re: How does IKEA come up with names for its products?

#267

> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I present to you "Svalka" wine glasses. Dump", rubbish heap", or easy, promiscuous woman of ill repute in informal Baltic (and Slavic?) slang.

Do IKEA have farthinders in their parking lots?

Keanu was excellent in Fart :)

Re: How does IKEA come up with names for its products?

#268
post #91

Fun Dutch observation: IKEA’s ANTILOP high chair sounds like “anti lopen” in Dutch. “lopen” = “to walk” So the name can be interpreted as “anti walking” or “prevents your baby from walking away.” I know it’s actually named after the animal (antelope), but the accidental Dutch wordplay is perfect for a baby chair.

They're called Antilopen in Dutch too, so I think most people would just associate it with the animal?

Re: How does IKEA come up with names for its products?

#269

IKEA is the new "fast fashion", but for furniture. You buy something one day, and it starts to deteriorate and become janky after a year, and you'll have a buy a new one. All products have gone through spreadsheet cost optimizations. It wasn't always like that. If you're lucky to get your hands on an old IKEA bookshelf (Billy), it's sturdy and will last forever.

I have no experience with newer IKEA furniture, as my old IKEA furniture seems to last forever.

They make stuff at all price points. The basic stuff is sturdy paper meant to last a few years, something like Ivar is solid (ish) wood and will outlive you.

Re: How does IKEA come up with names for its products?

#270
post #68

Earlier quoted context omitted.

My missus is Hungarian, I'm sure it's a lovely language but it just sounds like Klingon to me. Which makes it hilarious when she's annoyed at the boy.

The fact that Sz in Hungarian reads as s and other way around, S becomes sh - is mind-boggling especially for Poles, where Sz is pronounced as sh . and S remains s .

Wait for the Italian where "cc" makes a "ch" sound and "ch" is "k"

* When followed by e or i.

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