Earlier quoted context omitted.
Want a nice wardrobe? Well vuk u, you get this one: https://www.ikea.com/us/en/p/vuku-wardrobe-white-80331973/ Need an end table that is lacking? https://www.ikea.com/us/en/p/lack-side-table-white-30449908/
> Need an end table that is lacking? End table? That’s a server rack: https://wiki.eth0.nl/index.php/List_of_IkeaRacks
How does IKEA come up with names for its products?
251–260 of 342 posts
Re: How does IKEA come up with names for its products?
#252IKEA is the new "fast fashion", but for furniture. You buy something one day, and it starts to deteriorate and become janky after a year, and you'll have a buy a new one. All products have gone through spreadsheet cost optimizations. It wasn't always like that. If you're lucky to get your hands on an old IKEA bookshelf (Billy), it's sturdy and will last forever.
Re: How does IKEA come up with names for its products?
#253> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I present to you "Svalka" wine glasses. Dump", rubbish heap", or easy, promiscuous woman of ill repute in informal Baltic (and Slavic?) slang.
I swear this is untrue. Half the names of ikea products allude to funny words in German.
but no trash talk, no swear words, nothing gross or offending.
Re: How does IKEA come up with names for its products?
#254IKEA is the new "fast fashion", but for furniture. You buy something one day, and it starts to deteriorate and become janky after a year, and you'll have a buy a new one. All products have gone through spreadsheet cost optimizations. It wasn't always like that. If you're lucky to get your hands on an old IKEA bookshelf (Billy), it's sturdy and will last forever.
Funny thing is, I haven't bought much furniture for ages since my old IKEA stuff has lasted for several decades and is still going strong. Their major kitchen appliances are crap, though.
Re: How does IKEA come up with names for its products?
#255As a Swede in London, it's annoying that IKEA staff don't understand you when you pronounce the names correctly. You have to change letters (e.g. å is not a with an accent. It's a different letter) and read it like you don't know the language.
This is the mutley crueh story all over again https://en.wikipedia.org/wiki/Metal_umlaut > When Mötley Crüe visited Germany, singer Vince Neil said the band could not figure out why "the crowds were chanting, 'Mutley Cruh! Mutley Cruh!'" But like those German speakers assumed German orthography, English speakers will assume English orthography when presented with Swedish words. Only foreign words learned by sound hav…
Re: How does IKEA come up with names for its products?
#256IKEA is the new "fast fashion", but for furniture. You buy something one day, and it starts to deteriorate and become janky after a year, and you'll have a buy a new one. All products have gone through spreadsheet cost optimizations. It wasn't always like that. If you're lucky to get your hands on an old IKEA bookshelf (Billy), it's sturdy and will last forever.
I also inherited some “regular” living room furniture after my mom passed away. It cost about four times as much as IKEA’s higher-end lines. After moving it from my mom’s place to my office, I can already see it falling apart after just three years (total lifetime as my mom only had it for two). The quality is so shite that I honestly wish my mom had bought IKEA.
In the future, I’ll either buy custom pieces from a furniture maker or choose IKEA's higher end lines for longevity and reusability.
Re: How does IKEA come up with names for its products?
#257> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I present to you "Svalka" wine glasses. Dump", rubbish heap", or easy, promiscuous woman of ill repute in informal Baltic (and Slavic?) slang.
Do IKEA have farthinders in their parking lots?
Re: How does IKEA come up with names for its products?
#258Re: How does IKEA come up with names for its products?
#259Earlier quoted context omitted.
I have a "Särna" chair. "Sarna" in Spanish is "Scabies". Fun fact: Although "Sarna" comes from Latin, seems like it's only used in Romance languages present in the Iberian Peninsula (Galician, Catalan, Portuguese, Spanish...) and not for example in Italian, Romanian or French, as it's an Iberian loan word. Most other languages derive from another different Latin word, "scabiēs".
The umlaut does mean that to a Swede it is not the same word sound at all. I can only guess that is why it was allowed?