> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I present to you "Svalka" wine glasses. Dump", rubbish heap", or easy, promiscuous woman of ill repute in informal Baltic (and Slavic?) slang.
How does IKEA come up with names for its products?
241–250 of 342 posts
Re: How does IKEA come up with names for its products?
#242> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I present to you "Svalka" wine glasses. Dump", rubbish heap", or easy, promiscuous woman of ill repute in informal Baltic (and Slavic?) slang.
Re: How does IKEA come up with names for its products?
#243> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I present to you "Svalka" wine glasses. Dump", rubbish heap", or easy, promiscuous woman of ill repute in informal Baltic (and Slavic?) slang.
Re: How does IKEA come up with names for its products?
#244> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I present to you "Svalka" wine glasses. Dump", rubbish heap", or easy, promiscuous woman of ill repute in informal Baltic (and Slavic?) slang.
A bed would be a little too on the nose I think.
Re: How does IKEA come up with names for its products?
#245> In other parts of the world, they are basically incomprehensible, but fun! For some reason unknown to either of us it really pisses off my wife when I refer to our IKEA furniture by the Swedish names. I think it stems from a deep seated disdain she has for flat pack furniture. Me: where’s the thing? Wife: in the white cupboard Me: which white cupboard? There are 6 Wife: the white cupboard opposite the piano Me: the…
Re: How does IKEA come up with names for its products?
#246Earlier quoted context omitted.
> BYDGOSZCZ sofa This may not even be that far off from reality, looking at the sort of names rando brands on Amazon often have...
At least BYDGOSZCZ is a real word in a real language
Re: How does IKEA come up with names for its products?
#247Earlier quoted context omitted.
If the goal is something that reads weird for most Europeans, then try picking names from Finnish, Estonian, Hungarian, or Welsh.
You really wanna get weird, there's those continents of Asia, Africa, and South America, full of different sounds to use for names. Ikea is Swedish, so they get to propagate Swedish culture to the rest of the world.
Re: How does IKEA come up with names for its products?
#248You buy something one day, and it starts to deteriorate and become janky after a year, and you'll have a buy a new one. All products have gone through spreadsheet cost optimizations.
It wasn't always like that. If you're lucky to get your hands on an old IKEA bookshelf (Billy), it's sturdy and will last forever.
Re: How does IKEA come up with names for its products?
#249Re: How does IKEA come up with names for its products?
#250IKEA is the new "fast fashion", but for furniture. You buy something one day, and it starts to deteriorate and become janky after a year, and you'll have a buy a new one. All products have gone through spreadsheet cost optimizations. It wasn't always like that. If you're lucky to get your hands on an old IKEA bookshelf (Billy), it's sturdy and will last forever.
I had a LACK table (9.99 euros at time of acquisition) last for 10 years before a move forced me to give it away. I also have a few random things from them (wooden cutting board, grater, I think a bookshelf) and everything is pretty OK, even the cheap stuff.