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The Amazon tax

seths.blog

621–630 of 731 posts

Re: The Amazon tax

#621

Advertising may introduce a stranger. But charging a merchant to meet his own customer is highway robbery with a receipt.

lol a customer literally types in “Seth Godin” on the internet and gets to the product. But for some reason Amazon sponsored ads is a toll booth BLOCKING the merchant from meeting the customer unless the merchant pays 1 dollar???

How exactly is Amazon preventing the customer from meeting the merchant? What is the precise mechanism?

Re: The Amazon tax

#622

> They know the best-reviewed, least-returned, best-priced model. The only purpose of the ads is to get you to pick an air fryer that isn’t that one Thoughtless take. Say you've just invented a better looking, better functioning, cheaper air fryer. How do you expect to reach your first customers if not through ads? Sell it to your friends? That's even more invasive and annoying. People's urge to rid the world of ads…

Can't you just use it at home like a normal person?

Re: The Amazon tax

#623
post #242

Earlier quoted context omitted.

It reminds me of an analogy I read a while ago in an article critiquing keyword based online advertising (can't find the article unfortunately). A restaurant wants to drum up new business, so the owner tasks three employees with handing out flyers with coupons attached. The coupons are marked to identify which employee passed them out, and each week the owner gives a bonus to the employee whose coupons get redeemed t…

This is what I wonder… the author says that: > The highest-yielding ad my publisher has tested so far is the search “Seth Godin The Knot“ But that doesn’t mean the ad is a good investment. It isn’t just about the yield from the ad, but about the DIFFERENCE in yield between having the ad and not having the ad. It is really simplistic thinking to just look at conversion rates.

Sophisticated advertisers measure “incrementality”, which is exactly what you’re talking about. Alas, most advertisers are not sophisticated.

Re: The Amazon tax

#624

I see the exact same thing on Play Store, and I think Google is outright complicit in fraud. The top result when you search for an app, even if by exact name, is always, literally 100% of the time, not the app you are looking for, but some other ad-infested knockoff spyware shit whose developer paid Google to be placed before the real thing.

I saw a google authenticator copy (using the old icon but named Authenticator) about two weeks ago. It was the top result but an ad and not by Google. Sad I didn't screenshot it, couldn't find it when searching Google Authenticator again.

Yes, theres a similar one for Microsoft Authenticator which obviously tries to con you into installing it by also advertising that it allows you to "sign in to your Microsoft accounts".

Re: The Amazon tax

#625
post #592
post #208

> The highest-yielding ad my publisher has tested so far is the search “Seth Godin The Knot“ I think it would be interesting to see legal action here. I’m not a lawyer, but I feel like there should be at least three ways to go after this: 1. Trademark infringement. If Amazon is using someone’s search that is clearly searching for a specific product, possibly trademarked, it seems inappropriate for them to serve up an…

These are creative, but you haven’t thought them through. Do you really want brands to own trademarks on their keywords? So that when, to pick a random example, you search the internet for “1-800 Contacts,” nobody else is allowed to show an ad that says “Hey Amluto! We sell the same thing cheaper!”[1] 2 is just being bad at business. Which is why I’m skeptical it happens. 3, I hate to break it to you, basically happe…

IIRC, at one time, in Aotearoa/New Zealand at least, Coca Cola Amatil (or whoever it is) had trademarked 'Always'. It may have been some other word, but it was definitely a common word. And it wasn't the particular branding, just the word

Re: The Amazon tax

#626

Amazon is a net-negative overall but I don't think this understanding is correct: > The only purpose of the ads is to get you to pick an air fryer that isn’t that one (or for the best air fryer, to keep you on track to buy the one you wanted in the first place). The ads make the search worse. This is only true in extremely simply scenarios. In reality, most of the time individual consumers may prefer something other…

You raise a very good counter to what feels like the main thrust of the guys article. It put to words something that felt "off" to me while reading it, that there was an assumption made that was never stated and was also incorrect - so thanks for putting that to words. He seems to assume that there is 1 air fryer that everyone on Earth should be getting, and all others are strictly inferior. There are probably no pro…

I think the article’s argument depends on Amazon having a great search engine that can surface the Pareto frontier of air friers, not just a single universal best. Then contaminating that great engine with ads that strictly make it worse.

But as you point out, there’s reason to think Amazon’s search engine is imperfect, especially for new products. Ads are the messy, side-effect-laden solution for that problem.

Re: The Amazon tax

#627
> When there are plenty of ads, the maker of the best air fryer now has to bid on ads as well, if only to protect the sales they were entitled to in the first place.

They’re entitled? By whose standards are “best air fryer” to be determined? Do all buyers have the same criteria for what “best” means to them?

Re: The Amazon tax

#629
post #208

> The highest-yielding ad my publisher has tested so far is the search “Seth Godin The Knot“ I think it would be interesting to see legal action here. I’m not a lawyer, but I feel like there should be at least three ways to go after this: 1. Trademark infringement. If Amazon is using someone’s search that is clearly searching for a specific product, possibly trademarked, it seems inappropriate for them to serve up an…

Burnt myself on this in Google Maps just this week. I had an appointment in my calendar with the location set to "Dr Firstname Lastname, 123 Main St, 12345". I clicked through it into Google Maps and since it had the full address specified I just trusted it. Well, it turned out that the first result was actually an ad for a competing doctor 20 minutes in the wrong direction. To Google's credit, they did drop the "Don…

Ouch. But at least there is OSMand.

Re: The Amazon tax

#630
post #208

> The highest-yielding ad my publisher has tested so far is the search “Seth Godin The Knot“ I think it would be interesting to see legal action here. I’m not a lawyer, but I feel like there should be at least three ways to go after this: 1. Trademark infringement. If Amazon is using someone’s search that is clearly searching for a specific product, possibly trademarked, it seems inappropriate for them to serve up an…

> Someone should file the multi-hundred-billion-dollar class actions Incidentally, last week Amazon changed their TOS [0] and now all disputes with them are to be resolved via Arbitration; class action waiver when you use their services, etc. [0] https://www.reuters.com/legal/government/amazon-reinstates-b...

How long till binding arbitration is meditated by AI?
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