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How does IKEA come up with names for its products?

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Re: How does IKEA come up with names for its products?

#161

Earlier quoted context omitted.

I was at IKEA once when they first came to America and there was a chair that was called the "assengråbben" or something like that. I heard a guy nearby telling the person with him "must be for the interns".

There is a lamp called Fartyg

As a Swede, my first reaction was "what's wrong with calling it 'ship'?"

Took me several seconds to get it.

Re: How does IKEA come up with names for its products?

#162
post #135

Earlier quoted context omitted.

Want a nice wardrobe? Well vuk u, you get this one: https://www.ikea.com/us/en/p/vuku-wardrobe-white-80331973/ Need an end table that is lacking? https://www.ikea.com/us/en/p/lack-side-table-white-30449908/

> Need an end table that is lacking? End table? That’s a server rack: https://wiki.eth0.nl/index.php/List_of_IkeaRacks

server lack

Re: How does IKEA come up with names for its products?

#163
post #156

Earlier quoted context omitted.

I have always thought this about western media. For all of us in non-us countries, the locations, roads and objects are all slightly foreign to us, giving it that other-world feel movies have. But for those in the US, wouldn't it all be a bit familiar? Whenever I watch a movie set in my home country with home accents and locations, it always feels a bit too familiar and it can cheapen the feel a bit.

Well, I'm an American, but US media is disproportionately set in Los Angeles or NYC, and I haven't been to either of those places. I was watching Monk recently, and it feels kinda neat seeing a show shot in San Francisco because I used to live there. I wouldn't say it feels "cheap" though.

It is fun to see the familiar Los Santos locations.

Re: How does IKEA come up with names for its products?

#164
post #13

For a Swede it must seem kind of strange to understand the product names. You see an ACORN toy, a NIGEL bookshelf, and the CROYDON sofa... which sounds like it belongs in a council estate flat. Definately more fun would be the Polish version. How many people can pronounce the BYDGOSZCZ sofa, the PRZEMYSŁAW bookcase and the PSZCZOŁA soft toy?

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Re: How does IKEA come up with names for its products?

#165
post #44

Earlier quoted context omitted.

its not all that strange tbh - im learning danish which is adjacent enough to swedish that I can understand most of the names - sometimes they aren't relevant to the product function, sometimes they are, but they're just names. Is it strange to you that the word "photoshop" uses english language? what about a Hamburger being named after a place?

Nitpicking but your examples all have a clear etymology that may even help you deduce the purpose of a thing. Hamburger means 'from Hamburg' and can be short for 'in the style of Hamburg', which sounds perfectly normal to a native. This is, would I say, less strange than if it was named 'Hamburg', which seems to be the case of IKEA furniture. Photoshop, in the same way, seems to refer to a photo workshop, which once…

Every furniture chain I’ve been in contact with have had furniture names like “Boston” and “acorn” and is “golden retriever” really that far off from Apple old OS naming scheme with snow leopards, lions and cougars?

Re: How does IKEA come up with names for its products?

#167
post #35
post #13

For a Swede it must seem kind of strange to understand the product names. You see an ACORN toy, a NIGEL bookshelf, and the CROYDON sofa... which sounds like it belongs in a council estate flat. Definately more fun would be the Polish version. How many people can pronounce the BYDGOSZCZ sofa, the PRZEMYSŁAW bookcase and the PSZCZOŁA soft toy?

If the goal is something that reads weird for most Europeans, then try picking names from Finnish, Estonian, Hungarian, or Welsh.

Imagine an alternative reality where a KALLAX is a ԿԱԼԼԱՔՍ and the stores have pushy salesmen with impressive amounts of visible chest hair.

Re: How does IKEA come up with names for its products?

#168
post #139

Earlier quoted context omitted.

> CROYDON sofa I mean.. we have the Windsor Chair ( https://en.wikipedia.org/wiki/Windsor_chair ) and the Welsh Dresser ( https://en.wikipedia.org/wiki/Welsh_dresser ) and those both slightly predate ikea so it's not a new thing.

Ok porridge drawer is definitely someone having a laff

Nope. Real Scots history. See also ‘piece’
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