Earlier quoted context omitted.
Until you stop using google search, which I and many other people I know have done. Losses and gains on the order of 0.5% market share may not sound like much, but at this scale it’s a vast amount of money. So being slightly more hostile needs to be offset by meaningful increases in revenue.
I'm sure they know that. Cycling enshittification on and off seems to make more money overall than not enshittifying, even though it can make less during the downcycle.
There’s a great number of products that I used to like that have been replaced and that’s fine as a consumer but stock holders are generally better off when the stock is still valuable in 10 years vs a slightly higher dividend today.