51–60 of 342 posts
> preferably contain the letters Å, Ä or Ö Yes, but why prefer these letters? I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
Was very surprised to find things like “bookshelves are all men’s names”, “all names must have ä, å, or ö”, etc.
Complete coincidence that this is #2 today. Had to check that ’NaOH’ wasn’t one of my coworkers
Translation:
Somewhere inside IKEA.
- How do we call the table lamp?
- GNVOERK> preferably contain the letters Å, Ä or Ö Yes, but why prefer these letters? I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
Those are the letters we have that are distinct from English. Not exotic to us, but yeah, "weird letters" is probably considered part of the international brand now. By the way, we consider them unique letters, not A and O with diacritics. The Swedish alphabet goes …XYZÅÄÖ. Oh, and I just learned that we only officially added W in 2006. Before that, it was considered a variant of V. We still pronounce them the same,…
In Hungarian it's A, Á, B, C, Cs, D, Dz, Dzs, E, É, F... So Cu--- comes before Cs---
> preferably contain the letters Å, Ä or Ö Yes, but why prefer these letters? I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I love the JERKER desk that I bought 26 years ago, so I assume this rule must be younger than that.
https://www.ikea.com/ca/en/p/fraeck-mirror-stainless-steel-3...
Earlier quoted context omitted.
its not all that strange tbh - im learning danish which is adjacent enough to swedish that I can understand most of the names - sometimes they aren't relevant to the product function, sometimes they are, but they're just names. Is it strange to you that the word "photoshop" uses english language? what about a Hamburger being named after a place?
Nitpicking but your examples all have a clear etymology that may even help you deduce the purpose of a thing. Hamburger means 'from Hamburg' and can be short for 'in the style of Hamburg', which sounds perfectly normal to a native. This is, would I say, less strange than if it was named 'Hamburg', which seems to be the case of IKEA furniture. Photoshop, in the same way, seems to refer to a photo workshop, which once…
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I love the JERKER desk that I bought 26 years ago, so I assume this rule must be younger than that.
Perhaps even the source of that rule.
The door mats are mostly named after places in Denmark, as they should be.