21–30 of 342 posts
> preferably contain the letters Å, Ä or Ö Yes, but why prefer these letters? I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
of course. Haagen Dazs, Motorhead, etc have known it loooong ago
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I love the JERKER desk that I bought 26 years ago, so I assume this rule must be younger than that.
Hey Donna [1]...
> preferably contain the letters Å, Ä or Ö Yes, but why prefer these letters? I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
By the way, we consider them unique letters, not A and O with diacritics. The Swedish alphabet goes …XYZÅÄÖ.
Oh, and I just learned that we only officially added W in 2006. Before that, it was considered a variant of V. We still pronounce them the same, which is why many swedes will mix them up when speaking English. Mostly in the W->V direction, but I've heard the opposite happen too.
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I love the JERKER desk that I bought 26 years ago, so I assume this rule must be younger than that.
> Ingvar Kamprad, founder of IKEA, had a hard time remembering numbers and numbers And also numbers I assume. Does it mean something like “endless stream of numbers”? I’m very surprised that they have 2000-3000 new products every year. Checking every name against every language of countries they operate in to avoid “bad” names must be a pain.
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile. I love the JERKER desk that I bought 26 years ago, so I assume this rule must be younger than that.
> Ingvar Kamprad, founder of IKEA, had a hard time remembering numbers and numbers And also numbers I assume. Does it mean something like “endless stream of numbers”? I’m very surprised that they have 2000-3000 new products every year. Checking every name against every language of countries they operate in to avoid “bad” names must be a pain.
A subdivision of people who know every obscenity in the world would be chuckleworthy, but I guess they use a validation program.
I find this surprisingly high; I guess it’s _products_ and not _names_, meaning that five colors of the same product count as five new products but only one name.
The door mats are mostly named after places in Denmark, as they should be.