How does IKEA come up with names for its products?
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Re: How does IKEA come up with names for its products?
#2[flagged]
Re: How does IKEA come up with names for its products?
#3Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.
Re: How does IKEA come up with names for its products?
#4> Ingvar Kamprad, founder of IKEA, had a hard time remembering numbers and numbers
And also numbers I assume. Does it mean something like “endless stream of numbers”?
I’m very surprised that they have 2000-3000 new products every year. Checking every name against every language of countries they operate in to avoid “bad” names must be a pain.
Re: How does IKEA come up with names for its products?
#5Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.
I agree, and it's kind of sad that getting simple, clear communication is exceptional.
Re: How does IKEA come up with names for its products?
#6> preferably contain the letters Å, Ä or Ö
I always thought it's just a natural consequence of using Swedish language, turns out it's on purpose!
Re: How does IKEA come up with names for its products?
#7Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.
But how can I find the answer to the question without reading punchy headers followed by paragraphs like
> How We Leverage Naming
> Our Naming Strategy, Explained
> Why Swedish Is Important
> The Bottom Line
And unforgettable aphorisms like
> It isn't just a name—it is the output of a scalable, globally coordinated, linguistically validated, Swedish-inspired naming framework designed to optimize brand consistency
to let me know? I'm completely lost on this page and can't find the answer without these.
Re: How does IKEA come up with names for its products?
#8Nice,
How to use that strategy for software? But first It makes sense?
Re: How does IKEA come up with names for its products?
#9> preferably contain the letters Å, Ä or Ö
Yes, but why prefer these letters?
I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
Re: How does IKEA come up with names for its products?
#10> preferably contain the letters Å, Ä or Ö Yes, but why prefer these letters? I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
Yës