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Cards Against Humanity: Results of "pay what you want"

cardsagainsthumanity.com

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Re: Cards Against Humanity: Results of "pay what you want"

#91

Post by jackpirate »

daeken wrote: post #76
MicahWedemeyer wrote: post #31

It seems like one takeaway is that a significant portion of people will just pay the default as stated, even if given a choice. I think people just have a hard time deciding what something is actually worth, so they'll take whatever advice is given. So, when pricing your products, if you're wondering if you should charge more, the default answer should be "Yes"

So, a couple months back I released a WebGL Enabler for iOS with a pay-what-you-want model: http://demoseen.com/webglenabler/ I keep meaning to write a blog post about the results, but ~99.5% of people paid $0. Of the people who paid, probably around 50% paid the $1.99 I had as default, but what's really interesting to me is the way people priced it if they changed the value. I got a number of payments for amounts li…

I doubt the numbers people chose had any correlation to perceived value. My guess is they were just testing it to see if it would actually let them pay for a different amount. It's such a different idea, most people just aren't used to it.

Re: Cards Against Humanity: Results of "pay what you want"

#92

Post by nwh »

dvirsky wrote: post #81
daeken wrote: post #76

Earlier quoted context omitted.

So, a couple months back I released a WebGL Enabler for iOS with a pay-what-you-want model: http://demoseen.com/webglenabler/ I keep meaning to write a blog post about the results, but ~99.5% of people paid $0. Of the people who paid, probably around 50% paid the $1.99 I had as default, but what's really interesting to me is the way people priced it if they changed the value. I got a number of payments for amounts li…

aren't a lot of people who have jail-broken iOs devices, already by definition people who want paid apps for free? I'm an Android guy myself so I might be wrong here (and your app is an example of non pirate usage for jail-breaking), but I often hear young relatives talking about jail-breaking their iPhones to save those $1-2 on apps, which to be honest, is pretty shitty behavior IMHO (yeah, I lecture them, they look…

I'd say a lot of people see jailbreaking as a term for piracy, which is rather unfortunate. Steffen Esser mentioned releasing a jailbreak that actively defended against piracy, and the number of twitter responses to that was impressive.

Re: Cards Against Humanity: Results of "pay what you want"

#94

Post by d0mine »

fleitz wrote: post #87
bicknergseng wrote: post #80

Earlier quoted context omitted.

That's what I hate most about having insight into data... the times when my intuition is wrong and there is no rational reason for what is actually happening. Human behavior can be so bizarre...

Unfortunately, it's logical thinking that is bizzarre. Irrationality is the norm.

Logical thinking is fine: garbage in — garbage out.

Logical thinking won't help if you give it incorrect input data.

Unless you believe in supernatural; everything is math provided a correct model.

Re: Cards Against Humanity: Results of "pay what you want"

#96

Post by ars »

scrumper wrote: post #68
ars wrote: post #52

Earlier quoted context omitted.

It's probably just people who wanted to see if they would really send it. And it's teens without credit cards. So I doubt you could really compare it to other things.

First two points make sense as reasons why people wouldn't pay, but I'm not sure how you get from those to your conclusion. Why do those two things not apply to other examples?

Compare to leaving a platter of bagels with a card asking people to pay if they can.

People are not curious if they can take a bagel for free - it's obvious that they can. So people are not tempted to do it just for the experiment.

And people wanting to pay can use cash, so the second situation doesn't apply either.

Most real world situations are more like this case than the cards case.

Re: Cards Against Humanity: Results of "pay what you want"

#98

Post by icebraining »

mratzloff wrote: post #88
matthuggins wrote: post #18

Earlier quoted context omitted.

The site even made you feel guilty (in a "please reconsider" way) if you put anything less than $3, explaining that the cost for them to create, produce, and mail a single pack will cost them $3, meaning they're taking a loss. That really speaks to how selfish people are (especially considering it's the "most wonderful time of the year").

Yes. In any event, it's interesting data: at least 20% of people will never pay for something, no matter what the price is or the cost to create it.

You can't take any kind of reliable conclusion about general behavior from this event, there are tons of variables that may be biasing it.

Re: Cards Against Humanity: Results of "pay what you want"

#99

Post by clone1018 »

shmageggy wrote: post #55
Maxistentialist wrote: post #43

Earlier quoted context omitted.

We made those things with our own hands.

But surely your time was worth something. Isn't that the first lesson of running a business -- pay yourself first?

If you're doing something you really love, money is just a side effect.

Re: Cards Against Humanity: Results of "pay what you want"

#100

Post by scoot »

matthooks wrote: post #25
amirmc wrote: post #22

Earlier quoted context omitted.

Edit: Please note that this pay what you can was just for the holiday-related expansion set, not the full game That's good to know. Did you offer any suggested pricing for the expansion pack? i.e $10, like the other packs? Or did you only list the cost price?

The production + shipping costs were about $3 with a suggested price of $5. We also had an additional nag screen for people who put in $0.

So the free-loaders basically took $3 a pop from Wikimedia?

Not sure what your nag screen said, but an A/B against putting it in those terms might have been interesting.

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