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Cards Against Humanity: Results of "pay what you want"

cardsagainsthumanity.com

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Re: Cards Against Humanity: Results of "pay what you want"

#71

Post by dyeje »

shizcakes wrote: post #17
matthooks wrote: post #11

Hey guys, I developed this site. I'll be around for a little while if you have any tech questions. Edit: Please note that this pay what you can was just for the holiday-related expansion set, not the full game.

One comment: Myself and others were initially confused by the layout of the page into thinking that CAH had turned a massive loss. It's only when you get to the bottom that there was any indication of sales.

Me as well, the red text made me think they had just lost massive amounts of money and I felt really bad. Then I realized after reading some comments I just needed to scroll down. It probably makes more sense to include those costs with the revenue.

Re: Cards Against Humanity: Results of "pay what you want"

#73

Post by jconnop »

andrewguenther wrote: post #64
aw3c2 wrote: post #47

Earlier quoted context omitted.

You are a jerk for calling them jerks. If it is "pay what you want" then you are invited to do exactly that. If you want to pay nothing, you may do so. It is perfectly inside the rules of the event.

By paying nothing for it, you are telling CAH that that is exactly how much you think their product is worth to you. Nothing. If I were them, I would be a little bit hurt to see that.

Key point: "to you". I imagine that if the $0 option wasn't included, many of those who chose it would simply not "buy" it at all. So at least they get some marketing benefit out of it. Of course this works better for those "pay what you want" digital goods, where there isn't much marginal cost to giving away a copy.

Re: Cards Against Humanity: Results of "pay what you want"

#74

Post by j45 »

mkinsella wrote: post #66
j45 wrote: post #48

CAH is one of the funniest and most enjoyable games I've ever played. I was shocked to discover it was pay what you want, and the cards were completely open to print for myself.

Only the Holiday pack was pay what you want. The base game is $25 or free to print.

My bad, I was referring to the base game. Since it was out of stock at the time I wish I could have sent it to a print-on-demand place for delivery, even if it cost more in the time being.

Re: Cards Against Humanity: Results of "pay what you want"

#75

Post by polshaw »

icelancer wrote: post #49
DoggettCK wrote: post #30

Earlier quoted context omitted.

Bought it myself off Amazon for $25 for a Secret Santa gift, and it's well worth it. I did see this on reddit, I believe from someone who paid $0. I really hope it's real. http://i.imgur.com/8v2vc.jpg

It isn't. That person put his name in as "Huge Asshole."

And in doing so almost certainly netted CAH more profit via the free advertising than if they had paid $5 (which, they still may have done). TBH, i wouldn't be shocked if it was an inside job.

Re: Cards Against Humanity: Results of "pay what you want"

#76

Post by daeken »

MicahWedemeyer wrote: post #31

It seems like one takeaway is that a significant portion of people will just pay the default as stated, even if given a choice. I think people just have a hard time deciding what something is actually worth, so they'll take whatever advice is given. So, when pricing your products, if you're wondering if you should charge more, the default answer should be "Yes"

So, a couple months back I released a WebGL Enabler for iOS with a pay-what-you-want model: http://demoseen.com/webglenabler/

I keep meaning to write a blog post about the results, but ~99.5% of people paid $0. Of the people who paid, probably around 50% paid the $1.99 I had as default, but what's really interesting to me is the way people priced it if they changed the value. I got a number of payments for amounts like $1.25 and $1.50, and I remember looking at those completely baffled -- who cares enough to pay anything for this (you could just download it for free -- I don't mind) but not enough to pay an extra $0.49? Really wish I had an answer there; maybe people just like 'getting a deal'?

Re: Cards Against Humanity: Results of "pay what you want"

#77

Post by chc »

kjackson2012 wrote: post #65
IheartApplesDix wrote: post #59

Earlier quoted context omitted.

Certainly, if I was in politics, I'd take your advice. I think it's fair to question where donations go and the decision process, even after the fact. There's always next year.

It's not a fair question. It's a terrible question because every charity has their own merits, and any ensuing discussion is not fruitful and only causes conflict. What's makes it even worse is your self-righteous tone. Your unfair question basically boils down to "My worthy cause is more worthy than your worthy cause!"

I believe he's actually arguing "Regardless of which cause is more worthy, my cause needs the money and Wikimedia doesn't."

Re: Cards Against Humanity: Results of "pay what you want"

#78

Post by Yhippa »

MicahWedemeyer wrote: post #31

It seems like one takeaway is that a significant portion of people will just pay the default as stated, even if given a choice. I think people just have a hard time deciding what something is actually worth, so they'll take whatever advice is given. So, when pricing your products, if you're wondering if you should charge more, the default answer should be "Yes"

For lack of a better way to decide what to pay I assumed that they did the analysis and thought $5 would be an appropriate amount after factoring in the people who'd pay more, less, or nothing.

I think it's a good anchor price and if I was feeling generous it's a low enough value where I'd pay double. At a minimum I'd pay their asking price because after getting many hours of fun out of the game with friends it's definitely worth at least that.

Re: Cards Against Humanity: Results of "pay what you want"

#80

Post by bicknergseng »

daeken wrote: post #76
MicahWedemeyer wrote: post #31

It seems like one takeaway is that a significant portion of people will just pay the default as stated, even if given a choice. I think people just have a hard time deciding what something is actually worth, so they'll take whatever advice is given. So, when pricing your products, if you're wondering if you should charge more, the default answer should be "Yes"

So, a couple months back I released a WebGL Enabler for iOS with a pay-what-you-want model: http://demoseen.com/webglenabler/ I keep meaning to write a blog post about the results, but ~99.5% of people paid $0. Of the people who paid, probably around 50% paid the $1.99 I had as default, but what's really interesting to me is the way people priced it if they changed the value. I got a number of payments for amounts li…

That's what I hate most about having insight into data... the times when my intuition is wrong and there is no rational reason for what is actually happening. Human behavior can be so bizarre...
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