How much overlap do you think your company has with Sustaination (http://sustaination.co) ?
Review our startup Farmly.net - buy fresh food in the UK
11–20 of 37 posts
Re: Review our startup Farmly.net - buy fresh food in the UK
#12Signed up for the mailing list. Really hope this succeeds! Design is great by the way.
Re: Review our startup Farmly.net - buy fresh food in the UK
#13It looks nice and I honestly love the idea (I'm UK based) but you have no contact information, use a service to hide your registration information and have no privacy policy yet you want my name, email address and postcode? That's not a fair exchange. What is the legal status of your startup as this will have an impact on the information you legally need to have on your site.
Thanks Tom. Really appreciate the feedback. We're getting a privacy policy & terms in place as we speak.
We'll look into what we legally need to have on the site too.
Re: Review our startup Farmly.net - buy fresh food in the UK
#14I'm not signing up unless I can see what I'm getting first (like all the other vendors allow)
Also, you're fighting the likes of Ocado, Abel and Cole, Waitrose there. That's not a fight I'd walk into myself.
Re: Review our startup Farmly.net - buy fresh food in the UK
#15the signup email field is called "EMAIL". If you called it "email" instead, you'd benefit better from browser autocomplete.
Re: Review our startup Farmly.net - buy fresh food in the UK
#16There's no information on this site, it's just a signup page. How does(will) it work? What do(will) I get? Tell me how awesome you are. Make me want it. Excite me.
Re: Review our startup Farmly.net - buy fresh food in the UK
#17I'm not signing up unless I can see what I'm getting first (like all the other vendors allow) Also, you're fighting the likes of Ocado, Abel and Cole, Waitrose there. That's not a fight I'd walk into myself.
Right - exactly, me too.
See how housebites.com (kind-of your competition) does it. They show me pictures of tasty looking locally cooked food when I give them my postcode - that I can then signup to order. Almost irresistible.
Re: Review our startup Farmly.net - buy fresh food in the UK
#18Like the idea!
In addition to what others have said: I find the overall design good, but I don't like the stripes/greyness over the food image (http://www.farmly.net/images/home-banner.jpg) at all. Getting the color of food images right is always tough, but this definitely fails. For some images, e.g. the strawberrys, it may be fine because the red is very saturated, but others, like the cheese or the cupcakes... they look grey / too dark, which is not what food should look like.
Also, I'm not sure if the transition helps. Makes it harder to look at the images and takes the attention away from the text.
Good luck!
Re: Review our startup Farmly.net - buy fresh food in the UK
#19Re: Review our startup Farmly.net - buy fresh food in the UK
#20Love the idea. Can't tell enough about how it works without signing up (I haven't).
Key question for me - I can't see what I'm buying so how can I be sure that it is good quality/fresh? I assume some kind of buyer-rated reputation system for producers would be useful for this kind of thing? Would like to see how you resolve this.
Also - I can't tell whether you or the sellers are supposed to handle the actual transportation of goods.