As a cyclist, I thought this was a joke. Cycling is very efficient mode of transport, if anyone needs this kind of assistance (like those people on the stock photos), they are insanely out of shape.
But less facetiously: there are large demographics that might ride bicycles more if it was slightly easier for them, including older people and people with mobility issues. I don’t have opinions particular to this product, but expanding the feasibility of cycling seems like a generally good thing to me.