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No one-click unsubscribe? It's spam.

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Re: No one-click unsubscribe? It's spam.

#62
post #11

Having run a mailing list I can pretty much tell you that despite your best efforts to put the right headers in so Google can do their own unsub links, unsub at top and bottom, etc, that despite all this and being fully CAN-SPAM complaint that people will still write emails to your ISP claiming that your sending SPAM. I'm not sure why but usually it's academics who send these. Maybe people sign them up for mailing li…

> Maybe people sign them up for mailing lists b/c they are jerks or something

Not possible if you have a confirm step. And you should have a confirm step.

Re: No one-click unsubscribe? It's spam.

#63
Even if you make it easy to unsubscribe (one click, no sign-in, prominent link), sending an email to any large number of people will still result in "mark as spam" being used on a surprisingly large percent of messages.

Where I work, we send mail through Amazon SES, so we get digests of all the messages that have been marked as spam (stripped of identifying email headers). We see it used on (marketing) newsletters of course, but also on welcome messages; transactional messages (both the "action required to receive money" and "you owe us money" type, though the latter get marked as spam much more frequently); password reset messages; and pretty much anything else we've sent out more than some middling-to-large number of times.

To help deal with this, we include a token in each message and process the digests so marking a message as spam will unsubscribe you (or disable the notification). It's not ideal from our point of view - because we are presumably getting dinged by the mail provider when someone marks a message as spam - but hopefully it helps in the long run since we don't send more messages that will likely just get marked as spam.

When I mark something as spam, I'm doing it to penalize the sender. Whether they made it hard for me to unsubscribe, bought my email from someone else to spam me (hooray for "+blah" gmail aliases), or whatever else - I see it as a different action than unsubscribing. I'm not sure, however, that this difference is commonly perceived. It seems like there are a lot of people out there that use it much less judiciously.

Occasionally I will mark a message as spam in Gmail and get a dialog asking if I want to unsubscribe instead of mark as spam; though I only recall this happening with messages from Google properties. It would be nice (though possibly ripe for abuse) if there was some way to let Gmail know where the unsubscribe link is in the message, so third parties could take advantage of this feature. That way the user could be a little clearer about whether they are punishing the sender, or just want the message to go away.

Re: No one-click unsubscribe? It's spam.

#64

I have one-click no-login unsubscribe button at the bottom of all my emails. To even get an email you have to explicitly subscribe to something. (This is not a mailing list but notification system.) Yet I still get about 1 spam report a day. I am tempted to just deactivate anyone's account that reports as spam. Is there something else I'm missing?

1 spam report per how many sent emails?

Re: No one-click unsubscribe? It's spam.

#65
Udemy is one of the spammiest services I have ever come across. Despite, hitting unsubscribe and going through the motions over 10 times, emailing them half a dozen times and finally deleting my account - I still get spammed.

Udemy is the bottom of the barrel when it comes to Spam for me.

Re: No one-click unsubscribe? It's spam.

#66
post #56

Tell that to the New England Journal of Medicine, please. I have unsuccessfully tried to unsubscribe from them several times and they do not use this simple pattern.

The ACM is also really horrible. Subscription options are located in two or three hard-to-find places on the website. They kept on sending me emails somehow, and I eventually had to file a support ticket to get my account deleted.

Re: No one-click unsubscribe? It's spam.

#67

I have one-click no-login unsubscribe button at the bottom of all my emails. To even get an email you have to explicitly subscribe to something. (This is not a mailing list but notification system.) Yet I still get about 1 spam report a day. I am tempted to just deactivate anyone's account that reports as spam. Is there something else I'm missing?

I'd be interested in what the current best practice is for sending emails.

For your case, do the emails start with an idiot proof line such as "This is the notification that you signed up for at example.com" ?

Re: No one-click unsubscribe? It's spam.

#68
Disqus has started spamming me. I signed up to it using my Google account. When it spams, it says that I can turn off notifications ... But, guess what: you can't sign in with your Google account credentials. So, I can't change the notification, and there's no way to unsubscribe when getting email.

Re: No one-click unsubscribe? It's spam.

#69

Bonus Points: If I haven't logged into your site in over 2 weeks and/or opened an email, consider me unsubscribed and stop sending me emails.

How would you know if I've opened your e-mail? Active html in emails (which would allow image-bugs to work) is disabled for most people that I know.
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