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uBlock Origin is giving up the fight to keep ads off Facebook

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Re: uBlock Origin is giving up the fight to keep ads off Facebook

#311

Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad. I am significantly less tolerant of ads than average people seem to be. (I think average people are making a horrible mistake about this, and are badly cognitively damaged by ads in ways they don't realize). If my choices are to look at ad…

Yes, 100%. I played around with building this last year and even a simple version was already fairly effective: https://notes.npilk.com/experiments-with-ai-adblock

One interesting thing is that it also removed some "internal CTAs" to engage (like "Start your day with our podcast!"). These aren't technically ads, so something like uBlock doesn't remove them. But honestly, I don't really mind having those filtered out too.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#312

Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad. I am significantly less tolerant of ads than average people seem to be. (I think average people are making a horrible mistake about this, and are badly cognitively damaged by ads in ways they don't realize). If my choices are to look at ad…

Sites will start streaming in the whole webpage using DRM so the only thing that can actually see the ad is your monitor.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#313
post #310

This is the correct decision, IMO. I only use Facebook in a limited capacity (one phenomenal private group whose usefulness is unfortunately simply unmatched elsewhere, one infrequently updated page and a very locked-down, minimal personal profile). I think people need to understand what the purpose of Facebook is in terms of its function and constituent parts, in the Stafford Beer sense, and I think if enough people…

I only use FB for the occasional Marketplace sale/purchase because the rest of the site is a cesspool of nonsense and toxic ragebait. It's impossible to only see your friends updates now, so it's lost 99% of it's utility. Letting people see how awful it is will force folks to either leave or Facebook to fix itself, which will never happen. It seems like execs prefer to drive companies into the ground and bankruptcy court rather than change them to be more user friendly.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#314
post #295

Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad. I am significantly less tolerant of ads than average people seem to be. (I think average people are making a horrible mistake about this, and are badly cognitively damaged by ads in ways they don't realize). If my choices are to look at ad…

I think my brain developed that as a defense mechanism. The web cultivated a certain kind of blindness where I literally don't look at certain parts of pages because my brain has learned that there is never anything useful there. Sometimes I just cannot see things unless I force my eyes to move across the page linearly, top to bottom. This is pathological. Like I find myself not ever looking at the top result in a se…

I have this same affliction and have used ad-blockers for as long as I can remember. People seem to associate importance or quality with clutter. The more there is going on, the better it must be. My brain has just learned that certain page elements are never going to bring value and therefore don't exist.

Very rarely I'll come across a page where valuable information is hidden in those areas and it takes someone else showing me to actually see it.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#315
post #295

Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad. I am significantly less tolerant of ads than average people seem to be. (I think average people are making a horrible mistake about this, and are badly cognitively damaged by ads in ways they don't realize). If my choices are to look at ad…

I think my brain developed that as a defense mechanism. The web cultivated a certain kind of blindness where I literally don't look at certain parts of pages because my brain has learned that there is never anything useful there. Sometimes I just cannot see things unless I force my eyes to move across the page linearly, top to bottom. This is pathological. Like I find myself not ever looking at the top result in a se…

> Something is seriously broken with computers and we can't seem to face it.

It's not computers that are the problem, it's people.

We've normalized (and even embraced) the situation where relationship between businesses and customers is adversarial. The phenomenon you're describing, known as "banner blindness", is just brain filtering out noise, but the thing is, that noise didn't get there by accident.

What I can't wrap my head around is, businesses are run by people, and all these entrepreneurs are making explicit decisions to abuse their fellow human beings to smaller or greater degree, and everyone seems fine with it.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#316

Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad. I am significantly less tolerant of ads than average people seem to be. (I think average people are making a horrible mistake about this, and are badly cognitively damaged by ads in ways they don't realize). If my choices are to look at ad…

Sites will start streaming in the whole webpage using DRM so the only thing that can actually see the ad is your monitor.

We'll definitely need open models here, because proprietary AI services can (and I imagine will) be set to detect invisible watermarks in the ads and refuse to filter them out.

(It's almost obvious extension of current AI image fingerprinting efforts. If a robust invisible watermark can be used to tell the image was AI generated, the same scheme can also be used for general DRM.)

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#317
post #295

Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad. I am significantly less tolerant of ads than average people seem to be. (I think average people are making a horrible mistake about this, and are badly cognitively damaged by ads in ways they don't realize). If my choices are to look at ad…

I think my brain developed that as a defense mechanism. The web cultivated a certain kind of blindness where I literally don't look at certain parts of pages because my brain has learned that there is never anything useful there. Sometimes I just cannot see things unless I force my eyes to move across the page linearly, top to bottom. This is pathological. Like I find myself not ever looking at the top result in a se…

>This is pathological. Like I find myself not ever looking at the top result in a search, because that is where Google has been putting ads.

Why put up with that? Is Kagi too expensive for you?

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#319
post #313
post #310

This is the correct decision, IMO. I only use Facebook in a limited capacity (one phenomenal private group whose usefulness is unfortunately simply unmatched elsewhere, one infrequently updated page and a very locked-down, minimal personal profile). I think people need to understand what the purpose of Facebook is in terms of its function and constituent parts, in the Stafford Beer sense, and I think if enough people…

I only use FB for the occasional Marketplace sale/purchase because the rest of the site is a cesspool of nonsense and toxic ragebait. It's impossible to only see your friends updates now, so it's lost 99% of it's utility. Letting people see how awful it is will force folks to either leave or Facebook to fix itself, which will never happen. It seems like execs prefer to drive companies into the ground and bankruptcy c…

The vast majority of FB users see the unfiltered site, yet they are not leaving contrary to your theory. FB does not seem to be anywhere near the ground or bankruptcy court. These are very strange things you're commenting about one of the largest companies on the planet.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#320

Eventually, this arms race ends with a computer vision model that looks at the screen, classifies visual elements as ads, and draws a rectangle over anything that looks like an ad. I am significantly less tolerant of ads than average people seem to be. (I think average people are making a horrible mistake about this, and are badly cognitively damaged by ads in ways they don't realize). If my choices are to look at ad…

I'm hoping we can mostly ban ads in my lifetime (on the basis that companies should not be allowed to freely try to manipulate unconsenting strangers. and that it makes the world suck to live in and we don't have to put up with that). Nothing would make me happier honestly.
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