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uBlock Origin is giving up the fight to keep ads off Facebook

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Re: uBlock Origin is giving up the fight to keep ads off Facebook

#251

Post by jaharios »

wkjagt wrote: post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

100% higher up decision, I bet they loose more on this than the powerpoint slide says they are earning.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#252

Post by politician »

usui wrote: post #240
throwuxiytayq wrote: post #217

Earlier quoted context omitted.

How about we just get on with it and delegalize ads already? They’re a net negative in every form, subsidizing disgusting companies that shouldn’t exist, infringing on everyone’s privacy (including your children! think of the children!!!!!), and making us jump through all kinds of ridiculous hoops to minimize our exposure to them. I don’t think the solution is more hoops.

I don't think ads should be illegal because companies have a right to try to send me information or inform me of their products, but I also have a right to block them. The problem is that client-side computing seems to be lagging behind. Once an effective local video+audio filter is invented, it's either game over for adware or another arms race will begin where humans and classifiers can't tell what an ad is anymore…

"companies have a right to try to send me information"

The problem isn't one company sending information unsolicited, it's when hundreds of thousands of companies flood every communication channel with their own unsolicited advertising.

Email, phone have become unusable channels, not to mention much of the web.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#253

Post by tomnipotent »

jpleger wrote: post #232
dewey wrote: post #226

Earlier quoted context omitted.

That's not true. If your ad placements don't perform, people are not going to book them. If ads are loaded or not is also often verified by independent third party trackers that you have to embed on your page next to the ad. There's whole industries built on this stuff and it's not as simple as "we sell the slot and don't care if people see it or click on it".

I mean you are both right, it's been a few years since I have been in adtech, and it isn't black and white. There are few places that will pay for stuff that isn't clicked through, but there are places that are willing to pay on an impression basis for things like video or images. It's just like not worth it to most places to throw those ads on their property since it's fairly low quality advertisers. More to the poi…

The teams spending the kind of money these ad networks care about are doing a lot of upper funnel brand marketing where exposure is more important than clicks and where conversions are expected to be much lower for this segment of spend.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#254

Post by sicktriple »

dewey wrote: post #226
sicktriple wrote: post #195

Earlier quoted context omitted.

You don't actually need to click on an ad or purchase something from an ad site in order for Facebook to make money selling ad space. The moment these ads are loaded on the page, real time auction occurs, where advertisers place bids algorithmically and automatically, based on your profile. Facebook makes it's money by selling this ad space. It doesn't particularly care whether you click on them or not. But if they d…

That's not true. If your ad placements don't perform, people are not going to book them. If ads are loaded or not is also often verified by independent third party trackers that you have to embed on your page next to the ad. There's whole industries built on this stuff and it's not as simple as "we sell the slot and don't care if people see it or click on it".

[flagged]

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#255

Post by pessimizer »

makerofthings wrote: post #155
ravetcofx wrote: post #138

Earlier quoted context omitted.

It's where the GenX-ers and boomers are at who have money to spend

What's with this current trend of grouping GenX with Boomers? I am GenX and the difference between us and Boomers is wild. My GenX friends are on here. Boomers I know are afraid of self-checkout machines.

Zoomers don't know the difference. They don't know much (because we destroyed the schools and the media right before whey were born.) They have no idea if there's any difference between the 70s and the 40s.

But to be fair, when I was 19 everybody over 30 was basically the same kind of old to me. Also boomers are the most childish generation in history, and attempt to hide amongst Xers.

The weird thing is that they think that Millennials created their culture. Xers created their culture. Millennials were raised on Disney and N'SYNC.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#256

Post by tomnipotent »

consp wrote: post #248
thewebguyd wrote: post #192

Earlier quoted context omitted.

Online advertising is less and less about forcing a pitch to conversion in the moment its viewed. Even if someone with an ad blocker would never click on the ad anyway, repeat "impressions" build implicit trust just through exposure. Six months or even a year from then, when that user is looking for a specific SaaS tool, for example, the brand they saw 40 times already is the one that feels established and safe, and…

What if the conversation is negative? I have very little patience for halfbaked ads disguised as posts. Some companies just show what they are and sell, but too often these days it's a memey post-like advertisement which will be a negative the next conversation "ah, yes that company with those annoyingly fake ads, just like their [product]". But I do not rule out I'm the odd one out and the people deciding the tools…

It doesn't matter if your personal interaction is negative if on the whole it's positive across a larger corpus of users. By and large this exposure tactic works more than not.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#257

Post by harlanji »

Using ad blockers is of poor character anyway. That's their chosen business model and if we don't accept their terms then we don't need to use their service.

I am happy to pay for an Ad Free experience on services that offer it. We should all send letters to companies who we want to pay to give us an ad free experience. "I don't want to pay" is an indefensible position because everything is an energy exchange. "There is no free lunch." If we don't want to pay with money then we can pay with attention to ads, and hacking the display to take without giving in return is corrupt.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#258

Post by istjohn »

celestialcheese wrote: post #222
CivBase wrote: post #177

Earlier quoted context omitted.

If you're still using Facebook, it's because you're required to or you're the kind of person who won't be fazed by this.

Marketplace. It's horrible, but the area I live in has mostly abandoned craigslist and if you want to buy/sell used stuff, marketplace is where you have to be.

I recently perused Marketplace, and it appears to be so thoroughly infested with barely disguised scams, bogus prices and other garbage as to be usable by only the most intrepid and determined shoppers.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#259

Post by kevin_thibedeau »

kakacik wrote: post #185
wkjagt wrote: post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

I go a bit further - if something penetrates firefox + ublock origin combo, I'll go out of my way to make sure I'll never, ever buy such product or service if I can avoid that (not always possible but reasonably frequent). Its quichotesque effort but the only thing that can move the needle a bit since everybody involved cares only about money here - waiting for some toothless legislation is useless when harm is happe…

There is a ton of shady stuff that UBO let's through. Some of it can be filtered with the optional lists but not all. You really need NoScript and LocalCDN in the arsenal to pare back the invasive abuse of privacy.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#260

Post by Buttons840 »

harlanji wrote: post #257

Using ad blockers is of poor character anyway. That's their chosen business model and if we don't accept their terms then we don't need to use their service. I am happy to pay for an Ad Free experience on services that offer it. We should all send letters to companies who we want to pay to give us an ad free experience. "I don't want to pay" is an indefensible position because everything is an energy exchange. "There…

I think my computer should display information the way I want it to, and that's okay!

I do pay for the energy that powers my monitor and CPU after all.

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