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uBlock Origin is giving up the fight to keep ads off Facebook

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Re: uBlock Origin is giving up the fight to keep ads off Facebook

#181
post #168
post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

Aren’t ads payed also via „impressions“, like 10k people saw your advertisement so please pay x money?

Yes, but if a user doesn’t convert the advertiser will see worse performance metrics as cost per click/conversion/install is higher. That isn’t a good long term outcome for the platform, since advertisers can switch their budgets elsewhere (to Google/Youtube)

There’s a delicate balance, more impressions isn’t always a good outcome. Id assume here given the battle against ad blockers that the platforms do believe the aggregate impression mix leads to good performance for advertisers though

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#182

Facebook is trying so hard to defeat adblockers that the actual website is borderilne unusable. I have found in the past year or so that pages just get hung on "loading" transitional screens way more often, even in normal circumstances. They need to surrender this whole anti-adblocker crusade because it will kill them in the long run (along with the billion other problems FB has)

Most activity on Facebook is via phone. I bet Facebook would prefer to get rid of the website entirely; the age of adding Facebook like buttons and comment sections to websites is long past. I can't think of anything that works on the website better than the phone app.

>I bet Facebook would prefer to get rid of the website entirely

For some parts they did. I tried Facebook Dating, and it's only available on phones.

Also, to save you the trouble, don't use Facebook Dating. It is, to use a technical term, a fermented shitpile.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#183
post #172

Earlier quoted context omitted.

Ads are for surveillance as much if not more than they are for money

Presumable the ads on Facebook are served by Facebook and they know who you are and what you are doing on Facebook.

[dead]

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#184
post #181
post #168

Earlier quoted context omitted.

Aren’t ads payed also via „impressions“, like 10k people saw your advertisement so please pay x money?

Yes, but if a user doesn’t convert the advertiser will see worse performance metrics as cost per click/conversion/install is higher. That isn’t a good long term outcome for the platform, since advertisers can switch their budgets elsewhere (to Google/Youtube) There’s a delicate balance, more impressions isn’t always a good outcome. Id assume here given the battle against ad blockers that the platforms do believe the…

[deleted]

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#185
post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

I go a bit further - if something penetrates firefox + ublock origin combo, I'll go out of my way to make sure I'll never, ever buy such product or service if I can avoid that (not always possible but reasonably frequent).

Its quichotesque effort but the only thing that can move the needle a bit since everybody involved cares only about money here - waiting for some toothless legislation is useless when harm is happening now.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#187
post #164

I know this is probably a very naive question, but what is the end goal putting so much effort into getting past ad blockers? Surely, someone with an ad blocker installed is not going to click on their ads and buy the advertised products anyway. I don't really know what I am talking about, but I guess it's all about ad impressions that generate money, but doesn't this strategy end up making less money, because the mo…

I believe tracking and privacy invasions cannot be solved through technological means, it needs to be solved through laws and regulations.

We need to prod our representatives to ban the selling of our private information. Websites themselves can use the information but they're prohibited from selling it to anyone else. Why? Because the data changes hands and borders several times after which we lose all control over it.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#188

I know this is gonna be unpopular take but for modern social media to function, they need showing ads to pay creator many people livelihood depends on it, creator make content in turn of revenue sharing that user get for free

AFAIK creators these days earn via additional channels like merch, tiktok etc. Direct views of some videos aren't prime for quite some time.

People dont have issue with creators getting paid, they have issue with absolutely evil platforms that host that and scoop up most of the value between creators and consumers. Platforms that willingly promote ie racist content because it simply drives more views/clicks.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#189
post #169

Facebook and instagram constantly email me trying to entice me to use the app. As I haven’t used it for years. I think it’s purely to massage their Active Monthly User numbers to show growth.

> I think it’s purely to massage their Active Monthly User numbers to show growth. I don't think so. They want you to use the App because through the they have way more ways to track you.

The app is a back door to your phone. It will vacuum all the data of it if allowed.
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