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uBlock Origin is giving up the fight to keep ads off Facebook

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Re: uBlock Origin is giving up the fight to keep ads off Facebook

#14

I don't understand why websites don't just take ownership of ads. Then it will be impossible to block them.

Because the ad ecosystem has two sides. I used to think my ISP could just magically support IPv6 and didn't need routing protocols or peering agreements, too. (They support it now)

Websites with ads need to satisfy the ad buyers. This means running a bunch of JavaScript that's adversarial to the website and fingerprints both the website and the browser to determine where and to whom the ad is actually shown. It's like a cloudflare bot challenge is happening behind the scenes. Of course all this stuff doesn't happen on the website's own domain, or the website could manipulate it.

And the ad that's originally delivered might not actually be the ad, but might be a script that fetches the real ad from a different server, if the incentives line up that way. Imagine you have a contract to advertise on a site, but someone else wants to advertise on the same site and pays you to forward their ad. Ad margins are razor thin, you'll do this for $0.00001 profit per impression. And your buyer might be doing the same thing to their customer. It's all a huge mess.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#16
post #3

Once LLMs get fast enough at processing real-time images Apple (or anybody really) can just roll out a browser rendering engine that just masks all ads. It will take a few years but the browser ad-business is in it's terminal phase.

Apple sells ads too; increasingly across its surfaces.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#17
They do this by adding a ton of useless markup and splitting words like "ad" into single-letter spans with random class names and 8-layer deep nests of `` so it's very hard to write selectors against. One has to wonder how that div soup affects accessibility as I find it very unlikely that this content is presented nicely to assistive tools. I hope they get all the ADA suits they deserve for this.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#19
post #14

I don't understand why websites don't just take ownership of ads. Then it will be impossible to block them.

Because the ad ecosystem has two sides. I used to think my ISP could just magically support IPv6 and didn't need routing protocols or peering agreements, too. (They support it now) Websites with ads need to satisfy the ad buyers. This means running a bunch of JavaScript that's adversarial to the website and fingerprints both the website and the browser to determine where and to whom the ad is actually shown. It's lik…

It's ironic how trust would solve the issue and ads would become impossible to remove. Trust comes at a huge premium of course.

Re: uBlock Origin is giving up the fight to keep ads off Facebook

#20
post #3

Once LLMs get fast enough at processing real-time images Apple (or anybody really) can just roll out a browser rendering engine that just masks all ads. It will take a few years but the browser ad-business is in it's terminal phase.

Yes, it's a near-universal legal requirement that humans be able to tell if something is an ad or not. So once they sabotage that, they're in hot water.
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