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Meta could help the situation, for instance by providing fact-checking tools and banning rage-bait creators. Instead they have removed those tools and are paying these creators. So it's not just consumers to blame here.
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Controversial creators are benefiting from monetization programs run by Meta
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Re: Controversial creators are benefiting from monetization programs run by Meta
#32How is this any different than traditional media? Cable news creates fake problems and controversy constantly, and pay their news anchors well to do so. In return, many companies that rely on these problems, turn around and advertise on these networks. Social media is just following the same strategy.
> How is this any different than traditional media?
Scale, lower entry bar, lack of regulation.
Re: Controversial creators are benefiting from monetization programs run by Meta
#33[flagged]
> You can only change your own habits
Rather like smoking, I can only change my own habits (have never smoked) but that won't prevent me from being harmed by other people's habits.
Even if I don't use Facebook, I can be harmed by Facebook voters.
Re: Controversial creators are benefiting from monetization programs run by Meta
#34[flagged]
Out of interest, would you have made this argument with respect to Big Tobacco back in the day? In my view surveillance-based behavioural recommendation engines belong very much in the same category.
Re: Controversial creators are benefiting from monetization programs run by Meta
#35Ironically, this article is rage-bait.
Re: Controversial creators are benefiting from monetization programs run by Meta
#36First of all, Facebook is not even the worst offender. That'd have to go to X and TikTok. Rage bait, propaganda, and straight up bad actors with money pushing their agenda. If you got angry because of a TikTok video, you are being exploited.
Some of these actors also put a lot of money into campuses in the west, so when you're done watching some terrible propaganda, you can join a local club and find your way to more people getting angry at misinformation. This is how we get stuff like "globalize intifada" and students "occupying" buildings.
I wish this was just hyperbole, but really, go check for yourself what kind of money state actors put into schools and universities in the west, and why.
Re: Controversial creators are benefiting from monetization programs run by Meta
#37How is this any different than traditional media? Cable news creates fake problems and controversy constantly, and pay their news anchors well to do so. In return, many companies that rely on these problems, turn around and advertise on these networks. Social media is just following the same strategy.
With social media you can spend small amounts of money , create media and target people half across the globe from you.
ruzzian troll farm employee cannot call into fox news and say “create 100 John Does impersonating MAGA texans (or whatever), present them as real and I will pay you 5$ for that”. Such troll can automate all this and present media somewhat realistically on FB.
Re: Controversial creators are benefiting from monetization programs run by Meta
#38How is this any different than traditional media? Cable news creates fake problems and controversy constantly, and pay their news anchors well to do so. In return, many companies that rely on these problems, turn around and advertise on these networks. Social media is just following the same strategy.
Sure, and Ebola and influenza share traits too. I’m not sure that makes them interchangeable though.
Re: Controversial creators are benefiting from monetization programs run by Meta
#39Re: Controversial creators are benefiting from monetization programs run by Meta
#40Earlier quoted context omitted.
Meta could help the situation, for instance by providing fact-checking tools and banning rage-bait creators. Instead they have removed those tools and are paying these creators. So it's not just consumers to blame here.
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But we don't all use Facebook, Facebook found its niche of tech-illiterate people to abuse.
The population is a wide demographic and it would be nice if companies didn't try to exploit parts of it.