Clickbait. Title makes it sound like they pay them directly to promote the platform, but they get paid through facebook content monetisation program
So they do directly pay them?
Controversial creators are benefiting from monetization programs run by Meta
11–20 of 381 posts
Re: Controversial creators are benefiting from monetization programs run by Meta
#12Social media platforms have been paying out for attention seeking behaviour for a long time now. It’s why every YouTube video now has the same lame shocked face, red arrows, and clickbait title. It’s why assholes film themselves intentionally pissing people off for TikTok. It’s a whole category called nuisance tubing.
I remember during COVID I saw a number of YouTubers swing from producing normal content into conspiracy shit. Their views ballooned. I saw a nasty feedback loop where the more controversial content received more engagement, hence more ad revenue, leading to more of it being produced.
These platforms are actively degenerating society; there’s a reason the CCP is keeping tight control and reportedly rebalancing things to promote educational creators on China’s.
Re: Controversial creators are benefiting from monetization programs run by Meta
#13Facebook is still big in my country, Lithuania, and both rage-bait and other type of fringe content is rampant, and even worse after fact-checking was removed. It is wild, and with some outside actors (specific country that shall not be named) it is a big problem with political and social effects being felt IRL.
Re: Controversial creators are benefiting from monetization programs run by Meta
#14FB is built on rage bait, what else do they have beside cute videos?
Re: Controversial creators are benefiting from monetization programs run by Meta
#15Now people understand why Suckerberg is called Suckerberg.
Those greedy billionaires also keep on having ties to right wing nuts. Let's not forget Melon Usk with his suspicious right-arm-raising gestures (having done so twice, which is quite strange when you do the same gesture twice in a row - I mean there can be no doubt about this if you do it twice; twice is an accident?).
Re: Controversial creators are benefiting from monetization programs run by Meta
#16Social media platforms have been paying out for attention seeking behaviour for a long time now. It’s why every YouTube video now has the same lame shocked face, red arrows, and clickbait title. It’s why assholes film themselves intentionally pissing people off for TikTok. It’s a whole category called nuisance tubing. I remember during COVID I saw a number of YouTubers swing from producing normal content into conspir…
Indeed. What I noticed is that the quality of the videos went down on youtube in the last 3 years. Now, the quality was never as great as it used to be anyway, but Google changed various things that made youtube worse. They are slowly killing off youtube without realising it.
Re: Controversial creators are benefiting from monetization programs run by Meta
#17FB is built on rage bait, what else do they have beside cute videos?
Horrible sympathy and religion bait like "I bet nobody will upvote this poor sick child with one leg, won't you? 1 amen = 1 prayer!"
Re: Controversial creators are benefiting from monetization programs run by Meta
#18Ragebait is what FB runs on. A lot of these people do not even believe what they say. https://www.thebureauinvestigates.com/stories/2025-11-16/kin...
Is it ethical wrong in this case, to wish those persons to get beaten up one day, by one of the people where they fueled their hate (who do take it out on other people for real)? So they reap what they sow?
Re: Controversial creators are benefiting from monetization programs run by Meta
#19How is this any different than traditional media? Cable news creates fake problems and controversy constantly, and pay their news anchors well to do so.
In return, many companies that rely on these problems, turn around and advertise on these networks.
Social media is just following the same strategy.
Re: Controversial creators are benefiting from monetization programs run by Meta
#20Ragebait is what FB runs on. A lot of these people do not even believe what they say. https://www.thebureauinvestigates.com/stories/2025-11-16/kin...
Is it ethical wrong in this case, to wish those persons to get beaten up one day, by one of the people where they fueled their hate (who do take it out on other people for real)? So they reap what they sow?
Understandable but wrong.