Earlier quoted context omitted.
Be a big company. Look for interesting sounding domain names that are owned but not being used by individuals. Create a product with the same name. Sue the person with the domain name and take it from them. Win, because you're big.
https://nissan.com/ Archive.org it to see little man beating big corporation
> In compliance with a ruling issued by the United States District Court in Los Angeles on November 14, 2002, in the lawsuit of Nissan Motor Co., Ltd. v. Nissan Computer Corporation, this web site has been converted to non-commercial use.
And then this https://web.archive.org/web/20050701005403/http://www.nissan... says:
> Nissan Motor is suing Nissan Computer (named after its founder and current President, Mr. Uzi Nissan) for Trademark Infringement, Trademark Dilution and CyberSquatting, seeking 10 Million Dollars in damages
Besides this also indicate not so "little man".