A lot of people on this story are making the usual snarky remarks that, oh, this is just a slap on the wrist—some trivial proportion of Meta’s global revenue. And that is true, but unlike the EU, for example, New Mexico is a tiny jurisdiction. It only has a little bit more than 2 million people. So actually, a fine—or a judgment—of $942 million that applies just to New Mexico is enormous. If you look at Meta’s revenu…
New Mexico has ~450,000 people under age 18, of which roughly 140,000 are between ages 13-17 (Meta officially requires age 13+ to use their platforms). Recent Pew surveys of U.S. teens ages 13–17 show ~70% of teenagers use Instagram and ~30% use Facebook.
In New Mexico, Instagram and Facebook would have ~100,000 users in the 13-17 group. That's not everyone, some underage users may lie about their age, so add in ~30,000 unauthorized users under age 13. Overall, around 130,000 people in the affected class.
The judge assessed $942 million in total penalties, and dividing that $942 million across 130,000 users equals approximately $7,250 in fines per user.
If this fine remains, and Meta pays out to the affected parties, these kids could end up rewarded with thousands of dollars for just for having a Facebook or Instagram account. Which creates some bizarre incentives, minors get rewarded for signing up for the platforms that are harming them in the first place.